Consultant’s Corner: John Lund, Lund Media Group
You need to win one of the 3 M’s to have hope. Two ticks, and you’re likely a pretty good station. Win all three, and you are THE market leader.
Consultant’s Corner: Mike McVay
He began his consultancy in 1984. In 2011, he joined Cumulus Media as Senior Vice President of Programming. In 2018, he left Cumulus and returned to McVay Media.
Consultants Corner: Fred Jacobs
He founded the company in 1983 and created the Classic Rock format when he conceived that Album Rock could be fragmented.
Consultant’s Corner: Kenny Jay
The format feels good, and that’s a position I felt like we had previously given to Classic Hits.
Consultant’s Corner: Gary Berkowitz
It’s probably the most consistent and resilient of all the legacy formats. Does it have its ups and downs? Yes, but it is consistent.
