Social Studies

"We really believe in the trial-and-error approach because we want to be accessible to our readers and our audiences on whichever platform they're at."

"We found that we can do content on social in such a short form with just the highlights of what we do in a long-form setting to hook people."

When you think about platforms like TikTok, YouTube, or Instagram, those platforms really prioritize that video content, and it jump-starts the algorithm in a way that allows more visibility to all of our content.

"We're not necessarily always playing on the same field, so we have to really navigate and figure out what it is that we can do and can't do."

"The reason why it's worth it to focus on social media is there's so much room for growth."

"Because ESPN and our team is so focused on many different sports properties and leagues and sport verticals, how we celebrate that and what engagement looks like varies. What's considered success varies."

"If somebody doesn't understand the context of why it matters to them, they're not going to watch because they don't think the information they're about to receive is applicable to them."

"It’s basically my honor to get this message out. When Dan says something, I'm like, people gotta hear that."

"We don't view ourselves as a radio station that is on from 6a-7p. We are always on because you can interact and reach out via our social media platforms, 24-25 hours, eight days a week."

"We measure a lot of our posts by impressions. That's something that partners really care about. We're able to go to partners and tell them that last month we did 200 million monthly impressions across social and internally that's what we use as a barometer for success."