Milwaukee/Racine

Nielsen Audio PPM Monthly Ratings

Milwaukee/Racine (Market #44)
Population: 1,509,800
Black: 237,100 – Hispanic: 180,200

January 2025 PPM 6+ Mon-Sun 6a – 12 mid
Last Updated: Feb 27th, 2025

Station	Format	Owner	24-Nov	24-Dec	Hol 24	25-Jan
WISN-AM	News/Talk	iHeartMedia	17.2	14.2	12.5	12.5
WRIT-FM	Classic Hits	iHeartMedia	5.6	6.1	5	6.6
WLDB-FM	AC	Milwaukee Radio Alliance	5	6.8	11.6	5.8
WKLH-FM	Classic Rock	Lakefront Communications	6.3	6	4.4	5.6
WMIL-FM	Country	iHeartMedia	4.3	5.6	5.5	5.3
WHQG-FM	Rock	Lakefront Communications	5.6	6	5	5.2
WJMR-FM	Urban	Lakefront Communications	4	4.4	4.6	4.5
WMYX-FM	Hot AC	Audacy	3.5	3.6	3.8	4
WKKV-FM	Urban	iHeartMedia	3.7	4.3	3.9	3.9
WRNW-FM	Sports	iHeartMedia	4	3.5	3.4	3.5
WXSS-FM	CHR	Audacy	3.3	2.9	2.7	3.3
WLUM-FM	Alternative	Milwaukee Radio Alliance	2.2	2.3	2.7	3.2
WDRV-FM	Classic Rock	Hubbard Radio	2.3	2.1	2.6	2.8
WRXS-FM	Oldies	Lakefront Communications	2.9	2.5	3.1	2.4
WUWM-FM	Public Radio	Board of Regents of The University of Wi	2.9	2.8	2	2.4
WYMS-FM	AAA	Milwaukee School District	1	1.1	1.8	2
WOKY-AM	Sports	iHeartMedia	0.9	0.8	0.9	0.9
WMSE-FM	College	Milwaukee School of Engineering	0.2	0.5	0.7	0.7
WMSE-FM-STR	College	Milwaukee School of Engineering	0.4	0.5	0.7	0.7
WSSP-AM	Sports	Audacy	0.5	0.4	0.4	0.5
WYMS-FM-HD2	Urban AC	Milwaukee School District	0.4	0.4	0.5	0.5
WHAD-FM	Classical	State of Wisconsin	0.2	0.4	0.4	0.3
WIIL-FM	Rock	Alpha Media	0.4	0.4	0.7	0.2
WTMX-FM	Hot AC	Hubbard Radio	0.2	0.3	0.3	0.2
WXSS-FM-STR	CHR	Audacy	0.2	X	0.1	0.2
WJOI-AM	Religious	Lakefront Communications	0.1	0.1	0.1	0.1
WHAD-FM-STR	Classical	State of Wisconsin	0.1	X	X	X
WMYX-FM-STR	Hot AC	Audacy	X	X	0.1	X
WXSS-FM-HD2	Urban	Audacy	0.1	X	X	X
WZTI-AM	Oldies	Milwaukee Radio Alliance	0.4	X	X	X