Tag: 2024 Election Advertising
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After 20 Years, Charli McKenzie Says Goodbye to Y100
“Make sure you get out there in the community and go meet the people. That is still the best. The hometown handshake will always overtake anything you can do on social media."
Those Relying on AI-Generated Takes Should Leave the Media Business
"Sports talk thrives on hosts that are compelling and original. Generating takes with AI is a shortcut for people that know they are incapable of meeting those standards"
How Tom Brady, Jim Gray Teamed up To Build the Hall of Excellence
"When you call up and say Tom Brady is your partner, it opens every door."
How the Hot AC Radio Format Can Be Promotionally Relevant On a Limited Budget
Being promotionally relevant doesn't always require deep pockets—just creativity, strategy, and a clear understanding of the audience.
Radio Could See 35% Growth in Political Ads in 2024, New Projections Show
“Too many candidates and advocacy groups forget that radio is among the best media to engage with voters for numerous reasons.”
Steve Passwaiter: U.S. Senate Races Will Drive Hundreds of Millions in Political Spending
In three states -- Ohio, Pennsylvania, and Nevada -- a group backing Democrat candidates will spend more than $140 million alone.
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Those Relying on AI-Generated Takes Should Leave the Media Business
"Sports talk thrives on hosts that are compelling and original. Generating takes with AI is a shortcut for people that know they are incapable of meeting those standards"
How Tom Brady, Jim Gray Teamed up To Build the Hall of Excellence
"When you call up and say Tom Brady is your partner, it opens every door."
How the Hot AC Radio Format Can Be Promotionally Relevant On a Limited Budget
Being promotionally relevant doesn't always require deep pockets—just creativity, strategy, and a clear understanding of the audience.
AC Radio: Opportunities Don’t Take Summer Vacations
The Adult Contemporary brands we partner with tend to be a bit sleepy during the summer months. However, now is the time to cobble the rest of the year together.