Tag: Adult Contemporary
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Adult Contemporary Radio Needs More Than a Great Playlist
"Music brand evolution is urgent in the face of rapidly declining ratings."
Why Adult Contemporary is Losing Ground and the Strategic Playbook to Reclaim It
"AC radio stations lack vision for their strategic position and the fortitude to make differentiations in their market landscape."
How Mark McGill Remains Relevant Through Radio’s Evolution at Sunny 101.5
"The secret to my success is more about what I do off the air. I love to prep, and I am proud of what we do on the air. I am especially proud of the relationships that I have built here with key community leaders."
Michelle Heart Named Program Director At 102.3 The Rose
"Louisville feels like the right place at the right time, and I can’t wait to build something great with my new team on The Rose! Lots of learning to do."
B97.3 Milwaukee Adds Joe Krauss and Tony Lorino to Lineup
"Krauss held mornings at B93.3 from 2017 until the station’s sign-off in late August and now steps into the same role at B97.3."
How AC Radio Can Mix up Christmas Music Using Hollywood as the Guide
"Give your holiday playlist a fresh category. Give movie music its own spotlight, complete with front-and-back nods to unforgettable film moments"
The Return of Resonance: Olivia Dean and the End of the Viral Era
Forget the 15-second dopamine chase. Olivia Dean just proved that attention spans aren’t dying, they're just tired of bad songs. The past five years...
The All-Christmas Flip Timing Is Key for AC Radio Success
"Boxcar-type numbers follow stations when they flip the All-Christmas switch. Nearly every Adult Contemporary brand has adopted the All-Christmas banner"
Brand Blunders Keep Happening—Lessons for AC Radio
Two American-based brands stepped into a pile last week.
Why Q4 Is AC Radio’s Prime Promo Season
If you’re not actively working with your promotional team NOW, creating promotional and sales opportunities, the rest of the year will slip through your fingers.