Tag: Adult Contemporary
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How AC Radio Can Stop Being Background Noise and Stand Out
Adult Contemporary radio doesn’t need to shout to be heard. Promoting obvious uniqueness without arrogance will sit well with your listener.
Connecting with AC Radio Listeners: One Size Won’t Fit All
Connecting with the Adult Contemporary listener while understanding generational preferences makes all the difference.
Why Countdowns & Specialty Content Still Matter in Hot AC Radio
In a world of on-demand streaming and personalized playlists, it may seem counterintuitive that something as traditional as a countdown still holds water, but it does.
Listen To Your Brand and Ask ‘Why Do We Do That?’
We get so close to our brand that we can’t hear clutter creep or aging imaging day to day.
Back To The Future With Adult Contemporary Radio
Opinions on the future of radio wildly vary. As also goes the future of Adult Contemporary radio.
Nikki Nite Knows the Battle For Time and Attention is Tougher Than Ever For Radio
"Anybody can play a Taylor Swift song, but not anybody can talk about Taylor Swift in the same way a particular personality would.”
Strategy vs. Tactics in Adult Contemporary Programming
Simply put, Strategy is ‘Doing The Right Thing’.' Tactics – ‘Doing Things Right.'
AC Radio Don’t Wait To Fix The Holes In Your Fence
You hear that flaw in your presentation. Fix the obvious holes in your fence. Today.
Ideas to Help AC Radio Become the Juggernaut It Once Was
Rebuild your brand as a full-service outlet. Beyond what we are already doing (AM News, local meteorologist, national news headlines), take that News Content outside AM Drive.
Q95-7 Sioux Falls SD Flips From Top 40 To Hot AC
The Midwest Communications station had been carrying Westwood One’s Hits Now!, which is being eliminated.