If we are going to survive and even – dare I say – thrive, then we must be able to pivot, especially when the marketplace tells you so in such glaring fashion.
The political junkies may have an interest in Byron Donald, Doug Burgum, or ASPCA Poster Girl of the Year Kristi Noem. The actual real people have zero interest.
It’s never too late to reevaluate that plan and ensure your station is fully equipped to provide the listening audience with the best coverage possible.
Our industry has been through a lot of challenges. Seemingly, the changes can create uncertainties in our lives. These moments can be very good, but things change.
"“AM radio is a lifeline for people in every corner of the United States to get news, sports, and local updates in times of emergencies. Our common-sense bill makes sure this fundamental, essential tool doesn’t get lost on the dial.”
As a self-avowed independent, the morning show is perfect for me. I react in real time and make a concerted effort to look at all sides of an issue, while making the show (hopefully) a safe space for Democrats and Republicans alike. Can the same be said after 9 AM?
Hylton joined MS NOW in April 2025 as a reporter and co-anchor of The Weekend: Primetime. Now, her first solo anchoring role gives the network an opportunity to showcase her journalism across a larger platform.