"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."
Talk radio and other traditional media are constantly exploited by slick professional manipulators of public opinion who operate at every level of political influence from the White House Press Secretary down to your local school district’s media department.
It’s an election year and people do care about what’s going on, but not everyone is like the tiny percentage on social media sounding off on everything.
The confines of a radio station, that microphone creates an open-air confessional for that part of your personality that can’t interact well with others.
The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.
As President Biden gives his State of the Union address Thursday, one can ponder what the challenges and opportunities for news/talk radio will look like in the coming year.
This will be a chance to focus on those and show your local chops while explaining to your audience why these races oftentimes matter even more than who is in the White House.
Is it possible for two or more people to produce great radio and then despise each other off the air? We asked Jack Armstrong, Joe Getty, Gee Scott, and John Kobylt for their thoughts on the topic.
"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."
"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."