Tag: AM Radio

This same strategy can apply to a story that may pre-date your time in the market where you’re hosting your show. Study up, but lean on those who know.

Remember this fact: Revenue trumps ratings, dedication, or longevity. Make yourself essential.

"This has put tremendous wind in our sails. To see hundreds of thousands of people who took the time to reach out to their legislator, and say 'This matters to me. It matters to my family'? They care."

But locally -- in 2024 -- in small and mid-sized markets, the money isn’t there. Should we find it?

Many news radio hosts and stations took the opportunity to observe the phenomenon, while others shared photos, videos, and sometimes memes, about the event.

"If you're offended, I don't give a crap. But if you disagree, that's totally fine."

With radio, the top of the hour always begins with a self-aggrandizing, overly-produced introduction to a program I may have been listening to for half an hour already.

Talk radio and other traditional media are constantly exploited by slick professional manipulators of public opinion who operate at every level of political influence from the White House Press Secretary down to your local school district’s media department.

When you crack open that microphone, you must come out swinging. 

It’s an election year and people do care about what’s going on, but not everyone is like the tiny percentage on social media sounding off on everything.