The confines of a radio station, that microphone creates an open-air confessional for that part of your personality that can’t interact well with others.
The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.
As President Biden gives his State of the Union address Thursday, one can ponder what the challenges and opportunities for news/talk radio will look like in the coming year.
This will be a chance to focus on those and show your local chops while explaining to your audience why these races oftentimes matter even more than who is in the White House.
Is it possible for two or more people to produce great radio and then despise each other off the air? We asked Jack Armstrong, Joe Getty, Gee Scott, and John Kobylt for their thoughts on the topic.
Hylton joined MS NOW in April 2025 as a reporter and co-anchor of The Weekend: Primetime. Now, her first solo anchoring role gives the network an opportunity to showcase her journalism across a larger platform.