Tag: AM Radio

"If you're offended, I don't give a crap. But if you disagree, that's totally fine."

With radio, the top of the hour always begins with a self-aggrandizing, overly-produced introduction to a program I may have been listening to for half an hour already.

Talk radio and other traditional media are constantly exploited by slick professional manipulators of public opinion who operate at every level of political influence from the White House Press Secretary down to your local school district’s media department.

When you crack open that microphone, you must come out swinging. 

It’s an election year and people do care about what’s going on, but not everyone is like the tiny percentage on social media sounding off on everything.

The confines of a radio station, that microphone creates an open-air confessional for that part of your personality that can’t interact well with others.

The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.

How do you stay motivated? There is not a talk show host, producer, program director whisperer. You must induce your own enthusiasm.

As President Biden gives his State of the Union address Thursday, one can ponder what the challenges and opportunities for news/talk radio will look like in the coming year.

There are plenty of people out there in both radio and television who don’t care – and don’t prepare.