Tag: audio advertising

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Podcast Advertising Rises 28% During 2026’s First Quarter, Magellan AI Data Shows

Business Garrett Searight Garrett Searight -
1,318 brands bought podcast advertising during the first quarter.

iHeartMedia, Omnicom Study Shows Audio Ads Drive Major Lift Across Every Key Brand Metric

Business BNM Staff BNM Staff -
A new study from iHeartMedia and Omnicom Media Group delivers a clear message to advertisers. Audio isn't background noise — it's a performance engine. The...

Tips To Harness The Audio Power Of Radio Advertising

Columns Bob Lawrence Bob Lawrence -
When we hear a voice, a catchy jingle, or a familiar sound, it triggers emotional responses and memories, often without us even realizing it.

A Message to the Advertising Industry, New Sports Editor, AI Ashley, and the 2025 BNM Summit

Columns Jason Barrett Jason Barrett -
"This is simply a call on others in the advertising world to take a second look, and consider spending a few hours learning and connecting with others who can help improve their client's businesses."

Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows

Business BNM Staff BNM Staff -
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”

WARC Projects 3.3% Audio Advertising Increase in 2024

Business BNM Staff BNM Staff -
"The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner."

Managing The Crisis – Steve Shanks, Ad Results

BM Podcasts Jason Barrett Jason Barrett -
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."