Tag: audio advertising

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Podcast Advertising Rises 28% During 2026’s First Quarter, Magellan AI Data Shows

Business Garrett Searight Garrett Searight -
1,318 brands bought podcast advertising during the first quarter.

iHeartMedia, Omnicom Study Shows Audio Ads Drive Major Lift Across Every Key Brand Metric

Business BNM Staff BNM Staff -
A new study from iHeartMedia and Omnicom Media Group delivers a clear message to advertisers. Audio isn't background noise — it's a performance engine. The...

Tips To Harness The Audio Power Of Radio Advertising

Columns Bob Lawrence Bob Lawrence -
When we hear a voice, a catchy jingle, or a familiar sound, it triggers emotional responses and memories, often without us even realizing it.

A Message to the Advertising Industry, New Sports Editor, AI Ashley, and the 2025 BNM Summit

Columns Jason Barrett Jason Barrett -
"This is simply a call on others in the advertising world to take a second look, and consider spending a few hours learning and connecting with others who can help improve their client's businesses."

Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows

Business BNM Staff BNM Staff -
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”

WARC Projects 3.3% Audio Advertising Increase in 2024

Business BNM Staff BNM Staff -
"The latest earnings season shows that the ad market has withstood this turbulence and has now turned a corner."

Managing The Crisis – Steve Shanks, Ad Results

BM Podcasts Jason Barrett Jason Barrett -
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."