Tag: Baby Boomers
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Connecting with AC Radio Listeners: One Size Won’t Fit All
Connecting with the Adult Contemporary listener while understanding generational preferences makes all the difference.
Behind The Song Podcast Bridges Classic Rock Generation Gap
It’s this sort of approach to repackaging the world of Classic Rock that provides the best opportunity to tap into the passion for the music we see in younger generations without expecting them to listen to the radio.
How the Classic Rock Radio Format Can Connect With Gen Z And Millennials
In the user-centric era, the currency is not reach, it's love. Cater to the fans who love your stuff, and their passion will fuel your flywheel.
Streaming Data Can Help Spot(ify) New Classics
“There’s more data than ever about music consumption, but it’s also more confusing and overwhelming than ever." - Matt Bailey
It’s Time To Replace ‘OK Boomer’ With ‘Thank You Boomer’
“Ok Boomer,” which is a blatantly dismissive response to one’s opinions or comments that younger people perceive as out-of-touch.
Musical Differences Are An Amusing Take On The Generational Jukebox
Let’s take a look at the musical habits of Boomers, Gen Xers, Millennials, and Zoomers and how they might amusingly see each other!
Consultants Corner: Fred Jacobs
He founded the company in 1983 and created the Classic Rock format when he conceived that Album Rock could be fragmented.
Baby Boomers Have All The Money, Brands & Advertisers Have To Pay Attention
"So in the Boomers, sports leagues and networks are capturing an audience that is not only far wealthier, but far more enthusiastic about engaging with their products."