Tag: barrett media

"As an entertainment company, you get to choose how you entertain your audience"

"Radio is often very cookie-cutter. I don't think I could get a job today if I was looking for one at a radio station"

Adult Contemporary radio doesn’t need to shout to be heard. Promoting obvious uniqueness without arrogance will sit well with your listener.

Coaching talent to build real, lasting listener relationships starts with authenticity, clarity of purpose, and intentional storytelling.

“Morning Show Boot Camp is a great 'reset' for me on the content creator side each year." -Tony Lorino Throwback Brands

Often, the instinct is to overcorrect when a legacy figure departs. Networks get anxious. They look to inject youth, style, or some form of disruptive energy into their programming, fearing that continuity equals stagnation. NBC News didn’t go down that road.

I argue that the information expenses are some of the most important dollars in your budget.

“We’re fired up to bring The Big Mad Morning Show to OKC."

“This is what local radio is about. She came to say goodbye. We gave her a hug and said, we’ll see you later.”

"I look forward to collaborating with our exceptional production teams, talent, and external partners to elevate visibility, deepen storytelling, and create even stronger connections between fans and the sports and athletes that inspire us"