Let’s get some Memorial Day housekeeping out of the way. For RockTernative programmers and talent, it’s an important time of year to pause and make sure messaging is properly balanced.
"I think if a radio station is really community-focused and doesn’t care about the marketing numbers or the ratings, it would do a lot better in today’s environment."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."