“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”
Podcast growth agency Bumper revealed its new “Bumper Dashboard,” a tool that combines various podcast data metrics to measure podcast performance.
The platform, now available...
"If you run a brand, and you've spent years building an audience, trying to keep people aware of your audio, video, and written content, how are you supposed to reach your audience if the platform isn't showing your content to your fans?"
One day, they’re there. The next, they’re gone. And there’s no explanation offered. Media layoffs and format changes, just happen.
That’s how the radio...
How do we prepare and freshen our brand’s purpose during the Holidays? Consider Clark Griswold’s search for the perfect tree in National Lampoon's Christmas Vacation.
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...
“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”