"Creators are trading a guaranteed check for a partnership with an unproven player—one that may even put barriers between them and the audience they’ve spent years building"
“This partnership broadens how our members connect with Barstool’s leading sports voices and delivers exactly what our members crave: unfiltered commentary, sharp takes, and undeniable humor."
"When outrage becomes a content strategy and hyperbole becomes a personality trait, creators can unintentionally incite harassment, pile-ons, and even threats toward the people they target"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."