Podcasts moving to exclusive video agreements with streaming giant Netflix have sparked debate over whether creators are “selling out” or simply capitalizing on new opportunities, according to hosts Colin Cowherd and Danny Parkins. The conversation unfolded during a recent episode of The Colin Cowherd Podcast, where both commentators analyzed the evolving landscape of audio content in the streaming era.
“Podcasting is audio. I listen to podcasts, but I don’t watch them,” Cowherd said, noting the distinction between his personal preferences between audio and visual formats. “I may try it on Netflix… Podcasts were built for audio, so now YouTube kind of controls the universe. It is a win for anybody that owns a company and a podcaster if the dominating position is challenged.”
Netflix has secured agreements with multiple podcasts including Pardon My Take, Spittin Chiclets, and The Ryen Russillo Show with Barstool Sports. The company also announced a partnership with iHeartMedia and Spotify’s The Ringer to exclusively house the video presentation of their top podcast brands on the platform.
Cowherd’s remarks highlight the tension between traditional podcast platforms, like YouTube, and subscription-based services such as Netflix. YouTube has long dominated the podcast video market. Streaming services are increasingly trying to attract subscribers. They do this by offering exclusive content from proven voices.
Parkins added context on Netflix’s strategy, emphasizing the platform’s focus on engagement rather than sheer subscriber growth.
“I’m interested in it from Netflix’s standpoint of do they think it’s gonna get more subscribers, or do they think it is going to get time spent on the app? They want more people on their app so that they click over to their other program,” Parkins said. “My hunch is it’s the latter. Like, I’d be surprised if there were a bunch of new signups because of this. Time spent on the app is their play.”
Despite concerns about alienating audiences, Cowherd framed the move as a practical business decision for podcasters.
“Let’s say Pardon My Take does lose some audience. If they’re getting an additional 4 million each from the company, you take it. The dudes have busted their ass,” he said, pointing to the financial incentives that often outweigh potential risks.
Parkins agreed, calling the opportunity a “no-brainer” for established content creators adding “For the content creator, it’s a no-brainer. Like the big names they’re hauling over there. You all already have your relevance, and in the podcast space.”
As the streaming wars intensify, podcast creators face the balancing act of maintaining audience loyalty while pursuing lucrative partnerships. For Cowherd and Parkins, Netflix deals represent both a validation of a show’s influence and a strategic shift in how podcasts reach fans.
While some listeners may migrate with their favorite hosts, the financial and professional rewards make the move difficult to resist for top-tier talent.
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