Netflix’s aggressive push into video podcasts now has a launch date. The streamer has announced that The Bill Simmons Podcast will premiere on Sunday, January 11, marking Netflix’s first major video podcast debut since the company outlined a broader shift toward the format earlier this year.
The show will stream live on Sundays at 11:30 p.m. ET, immediately following NBC’s Sunday Night Football. The scheduling aligns with a familiar rhythm for longtime listeners, as Simmons and frequent contributor Sal “Cousin Sal” Iacono often open the program by recapping the NFL’s marquee matchup of the week.
Following the live Sunday night broadcast, each episode will be available on demand on Netflix.
Episodes will also be distributed on Spotify and other traditional podcast platforms. Notably, the show will not be distributed on YouTube.
Additional episodes beyond the live Sunday installment will be available on Netflix on demand.
This reinforces the company’s intent to make the platform a destination for premium podcast video content.
As the NFL season concludes in February, the show’s focus will shift. Simmons will be joined by longtime NBA analyst Zach Lowe for expanded basketball coverage. The partnership is familiar to fans of both personalities.
It further anchors Netflix’s sports podcast offerings around recognizable media voices.
The Bill Simmons Podcast is produced by Spotify-owned The Ringer, which will play a central role in Netflix’s video podcast expansion. In addition to Simmons’ flagship show, The Ringer will supply a wide range of titles spanning sports, culture, lifestyle, and true crime.
Sports-focused programs heading to Netflix include The Ringer Fantasy Football Show, The Zach Lowe Show, The McShay Show, Fairway Rollin’, The Mismatch, The Ringer F1 Show, The Ringer NFL Show, and The Ringer NBA Show. Culture and lifestyle offerings include The Rewatchables, The Big Picture, The Dave Chang Show, The Recipe Club, and Dissect. True-crime content will feature titles such as Conspiracy Theories and Serial Killers.
Netflix has also struck separate agreements with Barstool Sports and iHeartMedia as it accelerates its move into the space. Barstool will contribute popular shows including Pardon My Take, The Ryen Russillo Podcast, and Spittin’ Chiclets. Meanwhile, iHeartMedia will bring established franchises such as The Breakfast Club with Charlamagne tha God, My Favorite Murder, and Chelsea Handler’s Dear Chelsea to the platform.
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