Tag: BSM

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How Shannon Terry Built On3 Into a Powerhouse in College Sports Media

"We wanted to be more than a media company. We wanted to be a platform and community. We had 25 years of building communities already, so we built On3 to connect that ecosystem."

Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

"It was one of those places where I really got to mess up and find my voice,"

How You Handle Winning and Losing Says Everything About Your Leadership

"When it comes to winning and losing, how you handle the results says a lot about your leadership."

How Do Sellers Make The Most Of Seasonal Clients?

"When the beginning of May rolls around, if that’s the first time you’re talking to people about Mother’s Day advertising, good luck."

You Have A Lot Of Products To Sell

"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely) to get lost some of the time."

Dan Mason Becomes Chairman of VSiN

The former CBS Radio CEO is increasing his profile with the Vegas Stats and Information Network.

The Good, Bad, And Weird Of The 2019 NFL Draft

"Listen, I get it, you don’t want to air someone’s dirty laundry at a birthday party, but in this case, we’re all aware of the filthy stuff and it’s hard to party."

There’s No Such Thing As Too Much Prep

"Baseball is filled with numbers, stats and tons of information provided by the team. From all of that, you have to decide what is important to your listening audience."

Welcome to the 2019 Sports Radio Draft

Each year sports media fans visit this website to see who industry executives have picked as sports radio's best in the annual BSM Top...

What Are The Characteristics Of a Perfect Sales Rep?

"As an employer or manager, can you trust this person to do the job? Will they consistently prospect, cold-call, do CNA’s, present, close the decision makers and service?"

Where You Do Your Sales Pitch Matters

"Most of us end up pitching at the client’s location, where it’s their environment and where they’re most comfortable. And, worse than that, this is where they can easily get distracted."

A Story Unlike Any Other Told Perfectly

"Nantz let the pictures tell the story, as he “laid out” for 2 minutes and 42 seconds. No words could have ever done those pictures justice."

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Why Gordon Borrell Believes Digital Is Winning Over Local Advertisers

“It comes with statistics. You place a radio ad, and the station can’t tell you how many people heard it, how many people liked the ad or liked the program.”

Why Heidi Raphael Returned Home to Lead the New York State Broadcasters Association

“I have met and worked with so many wonderful people. I don’t take that for granted. I’m grateful every single day.”

Bru’s Rocket Ride: From Polka Hour to Coast-to-Coast Radio

"It was one of those places where I really got to mess up and find my voice,"

MLB Network’s Intentional Talk Reversal Proves Connection Is Media’s Most Valuable Currency

"Intentional Talk has become, and continues to be, your favorite baseball player's favorite baseball show."