Tag: BSM
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The 2020 BSM Summit is Coming to New York City
It feels like just yesterday that I was standing on a stage at the Grammy Museum hosting the 2019 BSM Summit in Los Angeles....
VSiN To Launch The First Terrestrial Radio Network Dedicated to Sports Betting
The Vegas Stats and Information Network is betting big on terrestrial radio. The company has announced plans to launch the nation’s first terrestrial radio...
More Bad Habits From The Broadcast Booth
"I heard from many of my broadcasting peers to point out a few more of these hard habits to break. My apologies to the band Chicago."
The Work Begins Before They Even Know Who You Are
"As sellers, we are always taught to use any advantage we can find. I tell reps all the time, there is nothing that makes this job easy, but there are things that can make it easier."
Correcting Bad Habits In The Broadcast Booth
"I’ve listened back to some of my work this season and noticed a few of these “crutches” and I cringe a little bit. I can only imagine what our listeners are thinking."
An Ode To “Maybe”
"In our world, we get a lot of “maybe’s” that turn in to forever, because the client never bothers to tell us no."
You Can’t Get The Job Without Acing The Interview
"In the first thirty seconds of meeting you, I’m going to evaluate how you look, how you shake my hand, whether or not you make eye contact and the small talk on the way back to the office."
How Do You Find The Best Stories For Your Game?
"Information is everywhere these days thanks to the World Wide Web, but don’t just settle for the ride on the superhighway of information. Dig deeper."
What Can The St. Louis Blues Teach Sales Managers?
"Sports radio can often be a “passion play,” where a business owner wants to show support of a team or just flat out likes the tickets and amenities that sometimes come with sports sponsorships."
Use Your Current Clients To Make New Clients
"Referrals and success stories are two of the absolute best ways to reel in new business. People want to be in good company and feel comfortable with what they’re buying."