"Boxcar-type numbers follow stations when they flip the All-Christmas switch. Nearly every Adult Contemporary brand has adopted the All-Christmas banner"
Day One of Nielsen PPM Markets arrived on December 23. If those trends indicate things to come, and they typically do, it will be a win for stations that went all Christmas.
It’s easy to say there is not an equivalence with Christmas music, but there are about 20 that test as superpowers and then lots of alternate versions and filler; Halloween is no different.