Tag: Dave Greene

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

‘Inside the NBA’ Should Be an NBA Halftime and Postgame Show, Anything Else Could Ruin Its Legacy

Columns Dave Greene Dave Greene -
Count me among those that will be absolutely crushed if 'Inside the NBA' goes away. I have written in this space before about my...

Seller to Seller: Sales Meeting

Features Dave Greene Dave Greene -
Let's get right into our sales meeting, shall we? Time is money. I want to paint a picture of a scenario that has probably...

Seller to Seller: Gary Sarner, ROI360+

Columns Dave Greene Dave Greene -
"I don’t miss anything because I’m a radio advocate."

The Worst Time of the Year for Sports Radio Can be a Great Time for Sales and Marketing

Columns Dave Greene Dave Greene -
This would be a great time to play into the nostalgia of your local sports market and have programming geared towards highlighting former players, coaches, broadcasters and more.

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
That passion can get you meetings, it can get you sales, it can get you referrals and it can make you rich.

Would You Recommend Someone Pursue a Career in Radio Right Now?

Columns Dave Greene Dave Greene -
If you are reading this and are thinking about a career in this business, don't limit yourself.

Missing ‘The Little Things’ Can Make Your Station Look Really Bad

Columns Dave Greene Dave Greene -
Some folks really need to take a good hard look at their site and ask themselves if it represents what they want their station to be.

Eavesdropping: K&C Masterpiece, 105.3 The Fan

Columns Dave Greene Dave Greene -
"It felt like [Boston was] on NBA Jam and all of them were on fire, and [the Mavericks] were just that team that couldn't figure out how to beat them. We were the computer last night."

Sports Radio Could Learn from the ‘Oldies Station’

Columns Dave Greene Dave Greene -
How else can we look at nostalgia and find ways to make revenue off of it?

Seller to Seller: Dave Barnett, iHeartMedia Tampa/Miami

Columns Dave Greene Dave Greene -
"At this point, after all the years, I have exactly the job I’ve always wanted. So, that’s pretty cool.”
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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."