Tag: Dave Greene

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

‘Inside the NBA’ Should Be an NBA Halftime and Postgame Show, Anything Else Could Ruin Its Legacy

Columns Dave Greene Dave Greene -
Count me among those that will be absolutely crushed if 'Inside the NBA' goes away. I have written in this space before about my...

Seller to Seller: Sales Meeting

Features Dave Greene Dave Greene -
Let's get right into our sales meeting, shall we? Time is money. I want to paint a picture of a scenario that has probably...

Seller to Seller: Gary Sarner, ROI360+

Columns Dave Greene Dave Greene -
"I don’t miss anything because I’m a radio advocate."

The Worst Time of the Year for Sports Radio Can be a Great Time for Sales and Marketing

Columns Dave Greene Dave Greene -
This would be a great time to play into the nostalgia of your local sports market and have programming geared towards highlighting former players, coaches, broadcasters and more.

Seller to Seller: Sales Meeting

Columns Dave Greene Dave Greene -
That passion can get you meetings, it can get you sales, it can get you referrals and it can make you rich.

Would You Recommend Someone Pursue a Career in Radio Right Now?

Columns Dave Greene Dave Greene -
If you are reading this and are thinking about a career in this business, don't limit yourself.

Missing ‘The Little Things’ Can Make Your Station Look Really Bad

Columns Dave Greene Dave Greene -
Some folks really need to take a good hard look at their site and ask themselves if it represents what they want their station to be.

Eavesdropping: K&C Masterpiece, 105.3 The Fan

Columns Dave Greene Dave Greene -
"It felt like [Boston was] on NBA Jam and all of them were on fire, and [the Mavericks] were just that team that couldn't figure out how to beat them. We were the computer last night."

Sports Radio Could Learn from the ‘Oldies Station’

Columns Dave Greene Dave Greene -
How else can we look at nostalgia and find ways to make revenue off of it?

Seller to Seller: Dave Barnett, iHeartMedia Tampa/Miami

Columns Dave Greene Dave Greene -
"At this point, after all the years, I have exactly the job I’ve always wanted. So, that’s pretty cool.”
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."