Tag: Dave Greene
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‘Inside the NBA’ Should Be an NBA Halftime and Postgame Show, Anything Else Could Ruin Its Legacy
Count me among those that will be absolutely crushed if 'Inside the NBA' goes away. I have written in this space before about my...
Seller to Seller: Sales Meeting
Let's get right into our sales meeting, shall we? Time is money. I want to paint a picture of a scenario that has probably...
Seller to Seller: Gary Sarner, ROI360+
"I don’t miss anything because I’m a radio advocate."
The Worst Time of the Year for Sports Radio Can be a Great Time for Sales and Marketing
This would be a great time to play into the nostalgia of your local sports market and have programming geared towards highlighting former players, coaches, broadcasters and more.
Seller to Seller: Sales Meeting
That passion can get you meetings, it can get you sales, it can get you referrals and it can make you rich.
Would You Recommend Someone Pursue a Career in Radio Right Now?
If you are reading this and are thinking about a career in this business, don't limit yourself.
Missing ‘The Little Things’ Can Make Your Station Look Really Bad
Some folks really need to take a good hard look at their site and ask themselves if it represents what they want their station to be.
Eavesdropping: K&C Masterpiece, 105.3 The Fan
"It felt like [Boston was] on NBA Jam and all of them were on fire, and [the Mavericks] were just that team that couldn't figure out how to beat them. We were the computer last night."
Sports Radio Could Learn from the ‘Oldies Station’
How else can we look at nostalgia and find ways to make revenue off of it?
Seller to Seller: Dave Barnett, iHeartMedia Tampa/Miami
"At this point, after all the years, I have exactly the job I’ve always wanted. So, that’s pretty cool.”