Tag: Dave Greene

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Always Be Hiring

Columns Dave Greene Dave Greene -
“A-B-C. A, always. B, be. C, closing. Always be closing. ALWAYS BE CLOSING!” A great line from a great movie. If this is the first...

Great Content Attracts Advertisers

Columns Dave Greene Dave Greene -
I assume a lot of us in sports media sales start our day’s the same way - by perusing industry news. I get daily...

Help Wanted

Columns Dave Greene Dave Greene -
A few years ago, I added the words “always hiring great sales talent” to my LinkedIn profile. Since that time, I have had exactly...

The Playbook

Columns Dave Greene Dave Greene -
The playbook. In football, it tells the story and all of the secrets are stored in it. In sports media sales there are no secrets, but...

Winning and Losing

Columns Dave Greene Dave Greene -
Do you love to win or do you hate to lose? I remember being asked this question in an interview once when I was younger....

What Do You Do?

Columns Dave Greene Dave Greene -
What do you do? Seems like a fairly easy question to answer, doesn’t it? If you sell cars, when someone asks you what you do,...

Creating Ideas That Sell

Columns Dave Greene Dave Greene -
Let’s talk about ideas. Ideas sell. The only thing better than a good idea is a great idea. And the best thing about a...

Sales and Programming: One Side, One Team

Columns Dave Greene Dave Greene -
Put this one in the “wish somebody would have told me sooner” category. Had I known sooner that the smartest thing an on-air host...

Selling Passion in Sports Radio

Columns Dave Greene Dave Greene -
I am one of the lucky ones. At a young age, I would take my Fisher-Price recorder and tape St. Louis Cardinals baseball games,...

John Hadley Named Program Director of 590 The Fan

Radio BSM Staff BSM Staff -
Over the past year, John Hadley has kept a low profile in St. Louis. He directed his energies towards his network television sports consultancy, after...
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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."