Tag: Dave Greene

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Always Be Hiring

Columns Dave Greene Dave Greene -
“A-B-C. A, always. B, be. C, closing. Always be closing. ALWAYS BE CLOSING!” A great line from a great movie. If this is the first...

Great Content Attracts Advertisers

Columns Dave Greene Dave Greene -
I assume a lot of us in sports media sales start our day’s the same way - by perusing industry news. I get daily...

Help Wanted

Columns Dave Greene Dave Greene -
A few years ago, I added the words “always hiring great sales talent” to my LinkedIn profile. Since that time, I have had exactly...

The Playbook

Columns Dave Greene Dave Greene -
The playbook. In football, it tells the story and all of the secrets are stored in it. In sports media sales there are no secrets, but...

Winning and Losing

Columns Dave Greene Dave Greene -
Do you love to win or do you hate to lose? I remember being asked this question in an interview once when I was younger....

What Do You Do?

Columns Dave Greene Dave Greene -
What do you do? Seems like a fairly easy question to answer, doesn’t it? If you sell cars, when someone asks you what you do,...

Creating Ideas That Sell

Columns Dave Greene Dave Greene -
Let’s talk about ideas. Ideas sell. The only thing better than a good idea is a great idea. And the best thing about a...

Sales and Programming: One Side, One Team

Columns Dave Greene Dave Greene -
Put this one in the “wish somebody would have told me sooner” category. Had I known sooner that the smartest thing an on-air host...

Selling Passion in Sports Radio

Columns Dave Greene Dave Greene -
I am one of the lucky ones. At a young age, I would take my Fisher-Price recorder and tape St. Louis Cardinals baseball games,...

John Hadley Named Program Director of 590 The Fan

Radio BSM Staff BSM Staff -
Over the past year, John Hadley has kept a low profile in St. Louis. He directed his energies towards his network television sports consultancy, after...
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

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"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."