Barrett Media
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
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Sports Radio
WEEI Boston Announces Programming Updates; Ted Johnson and Nick ‘Fitzy’ Stevens to Join Afternoons with Andy Hart
“I'll never take for granted the relationships I've formed and the awesome experiences I've shared with the fans here, and I look forward to strengthening those connections through the WEEI airwaves."
Mike Greenberg to Leave Weekday ESPN Radio Show as Part of Forthcoming Lineup Changes
Greenberg is continuing work with ESPN Audio as the host of the First Draft podcast with Field Yates and Mel Kiper Jr.
Christopher “Mad Dog” Russo: Tom Brady ‘Wants to Analyze Every Minutiae of Every Play’
"Less is more, and I think most announcers in football have never learned that lesson."
Jessica Charman Announces Her Exit as Color Commentator of Charlotte FC
After three years, Jessica Charman is saying goodbye to...
Dan Le Batard: ‘It Wasn’t Enough Football for Me This Weekend’
"Watching one game at a time is not enough for me."
Sports Columns
Is Access Losing Its Value in Sports Media?
We’re in an age where access comes at the expense of actual content. The decision makers have decided that it trumps quality, and that sucks.
3 Real Concerns For The Radio Industry
"This format used to launch the biggest and best shows in the business. Now, how many 'hit' shows exist featuring talent under 35 years old?"
Wanted: Young, Hard Working Content Creators
As I talk to Market Managers and Program Directors, one of the things I often hear about is how difficult it is to find good, young talent.
Kay Adams Has Made ‘Up & Adams’ on FanDuel TV a Hangout Destination For Athletes and Coaches
Sports fans can spot a phony from a mile away. Adams is the real deal.
Rethinking Social Media in 2025
“To understand how to shape a social media strategy, you first have to accept a reality. These platforms are not designed to help your business.”
Sports Television
Amazon’s Prime Video Averages 22.07 Million Viewers for Exclusive NFL Wild Card Matchup
This broadcast peaked with 24.66 million viewers during the 9 to 9:15 p.m. EST quarter hour, indicative of the highest peak audience for an NFL Wild Card game airing on Saturday night since 2022.
NBC and Peacock Draws 29 Million Viewers for Commanders & Buccaneers NFL Wild Card Game
Early returns for the NFL's Wild Card Weekend are...
FOX Averages 35.9 Million Viewers for Packers-Eagles Wild Card Matchup
During the 7 to 7:15 p.m. EST quarter-hour, the average audience of the game peaked with 39.5 million viewers.
Jamal Crawford Joins NBC As Lead NBA Analyst
NBC is adding a former Sixth Man of the...
DIRECTV Launches ‘MySports’ Sports Streaming Package in Wake of Venu Sports Decision
DIRECTV promises to fill the Venu Sports-sized hole in...
News Radio
Salem Media Group Rebrands 1400 The Patriot to 92.7 The Answer in Detroit
With the change to the new FM home, the station takes on similar "The Answer" branding many of the company's other conservative news/talk stations utilize.
101.7 The Truth Names Sean Thompson New Director of Content, Shuffles Daily Lineup
"We’re excited to welcome Sean back to the Good Karma Brands team."
3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches
We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.
Northwest Newsradio Names Brian Calvert as Program Director
Calvert will replace Frank Lenzi, who departed Northwest Newsradio late last year to become the News Director at crosstown KIRO.
GoFundMe Launched for KNX News Reporter Nataly Tavidian After Losing Home to Los Angeles Wildfires
"She is holding her family, herself, and her community through this unimaginable time. Now, it’s our turn to hold her."
News Columns
3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches
We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.
Radio Stations Like KFI, KNX, and KABC Were There During a Natural Disaster — Will Yours?
Emergency information in a ubiquitous, uninterrupted manner is dependent on budgets that a lot of stations just don’t have.
Say it Loud and Proud: More News Talk Radio Listening Takes Place on AM/FM Radio and Streaming Than Any Other Format
AM/FM radio has 69% of all time spent listening to news audio content. If you want to reach a news audience and you're not on news radio, you're doing your client or company a disservice.
Mark Zuckerberg is the Latest Example of What Conservative Media Continually Gets Wrong
Mark Zuckerberg has been at or near the top of the enemy list for conservative media members for nearly a decade. One change shouldn't magically put him in your good graces.
News/Talk Radio Needs to Embrace What Separates It From Other Formats in 2025
I am all in on making radio fun and poking fun at ourselves on the show. But there are three things that you should never ever minimize.
News Television
MSNBC President Rashida Jones to Exit, Rebecca Kutler Named Interim President
Jones has served in the role for the past four years, but told executives and employees at the outlet the time was right to consider other roles after the network has seen a drop in ratings since the 2024 presidential election.
Rachel Maddow to Return to MSNBC Nightly During First 100 Days of Donald Trump Presidency
Maddow shared that the request for the show came directly from MSNBC President Rashida Jones.
Will Cain Tabbed to Replace Neil Cavuto in Fox News Daily Lineup
"Will Cain brings years of experience to the 4 PM hour as an accomplished broadcaster and a lawyer and we look forward to adding his insights to what will no doubt be another historic news cycle ahead this year.”
Chuck Todd Making Preparations to Leave NBC News After Nearly 3 Decades, New Report Says
Todd is meeting with both broadcast and digital media companies about a Washington D.C.-based role when his contract with NBC News ends.
Newsmax Increases Preferred Offering After High Interest From Investors
"The amount of interest is nothing that we've ever seen."
Music News
J.C. Fernandez Exits Mix 94.1 Las Vegas And ‘Mercedes In The Morning’
Fernandez said that he would still be seen on KLAS Channel 8, Las Vegas, and on the YouTube Show ‘Cars, Shops & Collections!’
iHeartCountry Festival Announces 2025 Lineup
The twelfth annual festival, which will showcase performances by renowned artists such as Brooks & Dunn, Thomas Rhett, Rascal Flatts, Sam Hunt, Megan Moroney, Bailey Zimmerman, and Nate Smith.
‘Niko & Cheyenne’ New KMLE Country 107.9 Morning Show
KMLE Country Phoenix has appointed Niko Petrou as the new host of its morning show. Joining forces with Cheyenne Davis.
Bob & Sheri’s Bob Lacey Announces His Retirement
Lacey will end his career at the end of January.
Emmis Launches Bilingual La Exitosa 98.7 in New York
The station features a bilingual adult contemporary format and offers a diverse mix of English and Spanish hits from the 1980s to the 2000s.
Music Columns
3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches
We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.
Radio Stations Like KFI, KNX, and KABC Were There During a Natural Disaster — Will Yours?
Emergency information in a ubiquitous, uninterrupted manner is dependent on budgets that a lot of stations just don’t have.
Say it Loud and Proud: More News Talk Radio Listening Takes Place on AM/FM Radio and Streaming Than Any Other Format
AM/FM radio has 69% of all time spent listening to news audio content. If you want to reach a news audience and you're not on news radio, you're doing your client or company a disservice.
Mark Zuckerberg is the Latest Example of What Conservative Media Continually Gets Wrong
Mark Zuckerberg has been at or near the top of the enemy list for conservative media members for nearly a decade. One change shouldn't magically put him in your good graces.
News/Talk Radio Needs to Embrace What Separates It From Other Formats in 2025
I am all in on making radio fun and poking fun at ourselves on the show. But there are three things that you should never ever minimize.
Podcasting
Fox News Contributor Raymond Arroyo to Launch Show with iHeartPodcasts
Fox News contributor Raymond Arroyo has announced the launch...
‘Music Saved Me’ With Lynn Hoffman Joins iHeartPodcasts Network
The show features compelling stories of passion and resilience, showcasing musicians who have navigated their challenges.
YouTube ‘Investing Heavily’ to Support Audio, Podcast Content
“Google has lots of places where this content could live, and we’re talking with many of those teams, and we will look to integrate into all of those services as it makes sense.”
Brian Stelter to Exit ‘Inside the Hive’ Podcast with Vanity Fair
"Every week, I learned something new from the guests here at the table, and I hope you did as well."
SiriusXM CEO Jennifer Witz: Podcasting ‘Provides the Best Opportunity For Us to Monetize Through Advertising’
"We can look to pursue a slightly broader set of audiences, because we’re selling to advertisers across audiences and they want to make sure they have younger audiences as well.”
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
Sports Radio
WEEI Boston Announces Programming Updates; Ted Johnson and Nick ‘Fitzy’ Stevens to Join Afternoons with Andy Hart
“I'll never take for granted the relationships I've formed and the awesome experiences I've shared with the fans here, and I look forward to strengthening those connections through the WEEI airwaves."
Mike Greenberg to Leave Weekday ESPN Radio Show as Part of Forthcoming Lineup Changes
Greenberg is continuing work with ESPN Audio as the host of the First Draft podcast with Field Yates and Mel Kiper Jr.
Christopher “Mad Dog” Russo: Tom Brady ‘Wants to Analyze Every Minutiae of Every Play’
"Less is more, and I think most announcers in football have never learned that lesson."
Jessica Charman Announces Her Exit as Color Commentator of Charlotte FC
After three years, Jessica Charman is saying goodbye to...
Dan Le Batard: ‘It Wasn’t Enough Football for Me This Weekend’
"Watching one game at a time is not enough for me."
Sports Columns
Is Access Losing Its Value in Sports Media?
We’re in an age where access comes at the expense of actual content. The decision makers have decided that it trumps quality, and that sucks.
3 Real Concerns For The Radio Industry
"This format used to launch the biggest and best shows in the business. Now, how many 'hit' shows exist featuring talent under 35 years old?"
Wanted: Young, Hard Working Content Creators
As I talk to Market Managers and Program Directors, one of the things I often hear about is how difficult it is to find good, young talent.
Kay Adams Has Made ‘Up & Adams’ on FanDuel TV a Hangout Destination For Athletes and Coaches
Sports fans can spot a phony from a mile away. Adams is the real deal.
Rethinking Social Media in 2025
“To understand how to shape a social media strategy, you first have to accept a reality. These platforms are not designed to help your business.”
Sports Television
Amazon’s Prime Video Averages 22.07 Million Viewers for Exclusive NFL Wild Card Matchup
This broadcast peaked with 24.66 million viewers during the 9 to 9:15 p.m. EST quarter hour, indicative of the highest peak audience for an NFL Wild Card game airing on Saturday night since 2022.
NBC and Peacock Draws 29 Million Viewers for Commanders & Buccaneers NFL Wild Card Game
Early returns for the NFL's Wild Card Weekend are...
FOX Averages 35.9 Million Viewers for Packers-Eagles Wild Card Matchup
During the 7 to 7:15 p.m. EST quarter-hour, the average audience of the game peaked with 39.5 million viewers.
Jamal Crawford Joins NBC As Lead NBA Analyst
NBC is adding a former Sixth Man of the...
DIRECTV Launches ‘MySports’ Sports Streaming Package in Wake of Venu Sports Decision
DIRECTV promises to fill the Venu Sports-sized hole in...
News Radio
Salem Media Group Rebrands 1400 The Patriot to 92.7 The Answer in Detroit
With the change to the new FM home, the station takes on similar "The Answer" branding many of the company's other conservative news/talk stations utilize.
101.7 The Truth Names Sean Thompson New Director of Content, Shuffles Daily Lineup
"We’re excited to welcome Sean back to the Good Karma Brands team."
3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches
We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.
Northwest Newsradio Names Brian Calvert as Program Director
Calvert will replace Frank Lenzi, who departed Northwest Newsradio late last year to become the News Director at crosstown KIRO.
GoFundMe Launched for KNX News Reporter Nataly Tavidian After Losing Home to Los Angeles Wildfires
"She is holding her family, herself, and her community through this unimaginable time. Now, it’s our turn to hold her."
News Columns
3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches
We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.
Radio Stations Like KFI, KNX, and KABC Were There During a Natural Disaster — Will Yours?
Emergency information in a ubiquitous, uninterrupted manner is dependent on budgets that a lot of stations just don’t have.
Say it Loud and Proud: More News Talk Radio Listening Takes Place on AM/FM Radio and Streaming Than Any Other Format
AM/FM radio has 69% of all time spent listening to news audio content. If you want to reach a news audience and you're not on news radio, you're doing your client or company a disservice.
Mark Zuckerberg is the Latest Example of What Conservative Media Continually Gets Wrong
Mark Zuckerberg has been at or near the top of the enemy list for conservative media members for nearly a decade. One change shouldn't magically put him in your good graces.
News/Talk Radio Needs to Embrace What Separates It From Other Formats in 2025
I am all in on making radio fun and poking fun at ourselves on the show. But there are three things that you should never ever minimize.
News Television
MSNBC President Rashida Jones to Exit, Rebecca Kutler Named Interim President
Jones has served in the role for the past four years, but told executives and employees at the outlet the time was right to consider other roles after the network has seen a drop in ratings since the 2024 presidential election.
Rachel Maddow to Return to MSNBC Nightly During First 100 Days of Donald Trump Presidency
Maddow shared that the request for the show came directly from MSNBC President Rashida Jones.
Will Cain Tabbed to Replace Neil Cavuto in Fox News Daily Lineup
"Will Cain brings years of experience to the 4 PM hour as an accomplished broadcaster and a lawyer and we look forward to adding his insights to what will no doubt be another historic news cycle ahead this year.”
Chuck Todd Making Preparations to Leave NBC News After Nearly 3 Decades, New Report Says
Todd is meeting with both broadcast and digital media companies about a Washington D.C.-based role when his contract with NBC News ends.
Newsmax Increases Preferred Offering After High Interest From Investors
"The amount of interest is nothing that we've ever seen."
Music News
J.C. Fernandez Exits Mix 94.1 Las Vegas And ‘Mercedes In The Morning’
Fernandez said that he would still be seen on KLAS Channel 8, Las Vegas, and on the YouTube Show ‘Cars, Shops & Collections!’
iHeartCountry Festival Announces 2025 Lineup
The twelfth annual festival, which will showcase performances by renowned artists such as Brooks & Dunn, Thomas Rhett, Rascal Flatts, Sam Hunt, Megan Moroney, Bailey Zimmerman, and Nate Smith.
‘Niko & Cheyenne’ New KMLE Country 107.9 Morning Show
KMLE Country Phoenix has appointed Niko Petrou as the new host of its morning show. Joining forces with Cheyenne Davis.
Bob & Sheri’s Bob Lacey Announces His Retirement
Lacey will end his career at the end of January.
Emmis Launches Bilingual La Exitosa 98.7 in New York
The station features a bilingual adult contemporary format and offers a diverse mix of English and Spanish hits from the 1980s to the 2000s.
Music Columns
3 Tips for News/Talk Radio Hosts as the Legislative Session Approaches
We have a simple job. We need to reflect on the concerns, lives, and interests of our audience.
Radio Stations Like KFI, KNX, and KABC Were There During a Natural Disaster — Will Yours?
Emergency information in a ubiquitous, uninterrupted manner is dependent on budgets that a lot of stations just don’t have.
Say it Loud and Proud: More News Talk Radio Listening Takes Place on AM/FM Radio and Streaming Than Any Other Format
AM/FM radio has 69% of all time spent listening to news audio content. If you want to reach a news audience and you're not on news radio, you're doing your client or company a disservice.
Mark Zuckerberg is the Latest Example of What Conservative Media Continually Gets Wrong
Mark Zuckerberg has been at or near the top of the enemy list for conservative media members for nearly a decade. One change shouldn't magically put him in your good graces.
News/Talk Radio Needs to Embrace What Separates It From Other Formats in 2025
I am all in on making radio fun and poking fun at ourselves on the show. But there are three things that you should never ever minimize.
Podcasting
Fox News Contributor Raymond Arroyo to Launch Show with iHeartPodcasts
Fox News contributor Raymond Arroyo has announced the launch...
‘Music Saved Me’ With Lynn Hoffman Joins iHeartPodcasts Network
The show features compelling stories of passion and resilience, showcasing musicians who have navigated their challenges.
YouTube ‘Investing Heavily’ to Support Audio, Podcast Content
“Google has lots of places where this content could live, and we’re talking with many of those teams, and we will look to integrate into all of those services as it makes sense.”
Brian Stelter to Exit ‘Inside the Hive’ Podcast with Vanity Fair
"Every week, I learned something new from the guests here at the table, and I hope you did as well."
SiriusXM CEO Jennifer Witz: Podcasting ‘Provides the Best Opportunity For Us to Monetize Through Advertising’
"We can look to pursue a slightly broader set of audiences, because we’re selling to advertisers across audiences and they want to make sure they have younger audiences as well.”
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
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