Tag: Featured
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Red, Blue, or Purple? Nielsen Has Them All!
Somewhere along the way, we became color conscious in this country. I’m not talking about race or ethnicity, but party affiliation. Republicans are red,...
Consultant’s Corner: Mike McVay
He began his consultancy in 1984. In 2011, he joined Cumulus Media as Senior Vice President of Programming. In 2018, he left Cumulus and returned to McVay Media.
Tom Rinaldi Elevates Fox Sports’ Storytelling on NFL Sidelines, Features and ‘Sacred Acre’ Podcast
From the onset of his career in sports media, Tom Rinaldi has been one of the preeminent storytellers in the industry. As someone who...
Glenn Beck Still Fights for the Constitution Each Day on Radio and TheBlaze
He is one of the masters of radio. The beginning of the love of the art form began for Glenn Beck at 7 years...
Radio Station Talent Not Tied to Revenue or Content Development Can No Longer Be Surprised by Getting Let Go
To borrow a line from the great Billy Joel, "I got a call from an old friend, we used to be real close..." This...
ABC News Hurt Itself During the Presidential Debate, News Talk Radio Can Learn from Their Mistakes
The entire news media landscape has been talking and reacting to last week's ABC News Presidential Debate. There's been plenty of criticism given the...
Westwood One Touts Radio’s Strength But Misses Key Points
"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."
Overcoming Sales Objections: ‘Nobody Listens to the Radio’
Cumulus Media and Westwood One's Audio Active Group recently released eight outdated perceptions about AM/FM held by many advertisers and media agencies. They used insights...
For Live 105’s Marci Wiser, Radio is Her Playground
“Be prepared to be yourself. Do your homework, have an opinion, respect the fans and realize you're one of them."
Mike Eaby is Thriving After a Bittersweet Promotion at Westwood One
It was 3 a.m. when Mike Eaby returned home from a thrilling Monday Night Football matchup between the Philadelphia Eagles and Atlanta Falcons, engaging...