Tag: Featured
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What If Radio Marketed Like Politicians?
Not only is/are radio/local stations missing the boat by barely marketing we surely aren’t doing it with intensity or frequency to truly cut thru and remain top of mind while generating fans.
Jenny Dell of CBS Sports and Will Middlebrooks of NESN Are Sports Media’s New Power Couple
There are certainly some influential power couples currently in sports media. Hannah Storm and Dan Hicks, Shae and Jordan Cornette, and the newly married...
KTAR News 92.3 PD Martha Maurer Knows Covering an Election in a Swing State Needs Balance with Everyday News
"There's always going to be an interest in politics. At the same time, we can't forget other top stories."
Tua Tagovailoa Concussion Coverage Helps Define What Media is in 2024
So, it’s semi-official: Tua Tagovailoa’s next decisions about not only his career but his health will be played out in real time, in front...
Matt Walsh and The Daily Wire Have Created a Blueprint for Other Media Companies to Follow
The story Matt Walsh wants to tell in his new film "Am I Racist?" isn't built for radio or podcasting. And that's ok!
Politics On Social Media Poses A Risk For Music Radio
In a world that seems so incredibly divided and where hate on both sides seems to be the norm of the day, why would you risk it? What do you gain?
Sales Meeting: Don’t Let Others Dictate the Value of What You’re Selling or Your Time
Good morning, sales friends. Gather round for our sales meeting and let's talk about what is happening out there in the streets. I think...
Meet ‘John & Tammy’ San Diego’s Morning Show
There have been many changes in how people consume radio, and the ability to adapt to that is key for anyone. And knowing now what an audience is like today versus when we first started, it's completely different.
Mary Walter Has Kept Very Busy on Radio, Podcasts and NewsMax TV Since Leaving WMAL
She’s strong, feisty, and always willing to stand her ground. Radio host Mary Walter has a very specific idea of what the media should...
Live Events Should Be More Than On-Site Broadcasts
I used to write a lot about what the sports media could learn from totally unrelated entities. I wrote about bands, businesses and major...