I worked in nearly every department on the programming side. Morning producer/co-host, middays, nights, afternoons, MD/APD, and then into imaging and the off-air creative side of things. Still, today, it gives me a unique perspective as a voice-over guy.
One day, they’re there. The next, they’re gone. And there’s no explanation offered. Media layoffs and format changes, just happen.
That’s how the radio...
How do we prepare and freshen our brand’s purpose during the Holidays? Consider Clark Griswold’s search for the perfect tree in National Lampoon's Christmas Vacation.
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...