"Russini doesn't need to win over every critic, nor does she need to answer every question thrown her way. But she does need to give people a reason to keep tuning in beyond their curiosity about her personal life."
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
I love Joe Buck and Troy Aikman on Monday Night Football, but imagine for a moment, if ESPN 2 has the ManningCast while ESPN News has...Howard Cosell, Frank Gifford and Don Meredith!
“I just thought it was important for the people that follow me and people who supported me and listened to me that they got a chance to hear it from me because we never get a chance to say goodbye on the radio, and hardly we ever get a chance to kind of tell our side of the story."
By ensuring your radio ad strategy aligns with your goals and where you are with your business, you can leverage a cost-efficient strategy and maximize your radio advertising results.
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
"News/talk stations are largely syndicated, and the local shows, which used to feature a host, producer, and board operator/phone screener, are largely a thing of the past. What does this mean? If you are a local host on a radio station, having a large ego is an invitation to unemployment."