Barrett Media
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company’s President of Research Policy and Communication, and eight years as VP of Domestic Radio Research.
Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He enjoys hearing your thoughts so please feel free to reach him at doctoredresearch@gmail.com.
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Sports Radio
Mike Breen: There is No Formula for Double ‘Bang!’ Calls
"Yeah, it’s strictly off the flow of the game, what’s going on and, ‘Wow, this is unbelievable.’"
Al Michaels ‘Leaning Heavily’ Towards Returning in 2025-26
Al Michaels has called football for 38 seasons and...
Mike Keith to Call Tennessee Volunteers Football and Men’s Basketball, Leaving Tennessee Titans
"I am excited to join this entire team in hopes that I can add a solid contribution."
Dan Le Batard Feels Badly About Criticizing Miami Heat President Pat Riley When Others Say to ‘Breathe Fire’
"The crime family run by ‘The Godfather’ listens to this show across the street."
NFL, iHeartMedia Extend Multi-Year ‘NFL Podcast Network’ Partnership
"Our new extended deal is guaranteed to bring fans closer to the game, players and teams they love, and keep listeners up to date on the insider information they want to hear."
Sports Columns
Wanted: Young, Hard Working Content Creators
As I talk to Market Managers and Program Directors, one of the things I often hear about is how difficult it is to find good, young talent.
Kay Adams Has Made ‘Up & Adams’ on FanDuel TV a Hangout Destination For Athletes and Coaches
Sports fans can spot a phony from a mile away. Adams is the real deal.
Rethinking Social Media in 2025
“To understand how to shape a social media strategy, you first have to accept a reality. These platforms are not designed to help your business.”
Aaron Rodgers Isn’t An Enigma, He’s a Professional Facing The Same Issues That Media Folks Do
"Once the carousel stops, and it's time to get off, who are you going to be?"
Stuart Scott Died 10 Years Ago, Since Then He’s Been Often Imitated, Never Duplicated
From "Boo-Yah!" to "Hallah," to "He must be jelly cause jam don't shake like that," to "Can I get a witness from the congregation!?" Scott had a flare and a style that nobody had really had before him, and everyone wanted to attempt after him.
Sports Television
ESPN Announces Coverage Plans for Vikings-Rams NFL Wild Card Matchup
ESPN studio programming will air live from State Farm Stadium, beginning with a special edition of NFL Live from 3 to 5 p.m. EST.
Taylor McGregor is Focused on the Moment with ESPN, Marquee Sports Network
"Sometimes it feels surreal, and there are often times in this business where you just get focused on the grind and you forget to take in the moment."
Ryan Glasspiegel Joining Front Office Sports
"They recruited me, and I felt an immense amount of respect in the way that they approached me and were aware of what some of my accomplishments had been over the years, both at the 'New York Post' and at stops before that."
Venu Sports Joint Streaming Venture to Be Discontinued
"After careful consideration, we have collectively agreed to discontinue the Venu Sports joint venture and not launch the streaming service."
Emmanuel Acho Forced to Evacuate Home Amid Los Angeles Wildfires
"There have been fires, there has been devastation, there has been catastrophe, there has been calamity."
News Radio
GoFundMe Launched for KNX News Reporter Nataly Tavidian After Losing Home to Los Angeles Wildfires
"She is holding her family, herself, and her community through this unimaginable time. Now, it’s our turn to hold her."
Salem Radio Network Provides Special Coverage of Donald Trump Sentencing in New York Felony Case
Greg Clugston made the journey on to the Big Apple from Washington D.C. Friday morning to provide special coverage for the radio network and its affiliates.
Facebook Exec to Erick Erickson: Utilizing Community Notes ‘Much More Reliable’ Than Third Party Fact-Checkers
"That is going to build trust in a way that the fact-checking system simply didn't."
Former WTOP Reporter Derrick Ward Dies
"His warmth and caring were evident at every turn. Everybody liked Derrick. I saw why right away. He’ll be missed tremendously.”
Your Morning Show with Michael DelGiorno Comes to Albuquerque on AM 1600 KIVA
“Your Morning Show with Michael DelGiorno is another top-notch show from a quality company that advertisers will absolutely love."
News Columns
Say it Loud and Proud: More News Talk Radio Listening Takes Place on AM/FM Radio and Streaming Than Any Other Format
AM/FM radio has 69% of all time spent listening to news audio content. If you want to reach a news audience and you're not on news radio, you're doing your client or company a disservice.
Mark Zuckerberg is the Latest Example of What Conservative Media Continually Gets Wrong
Mark Zuckerberg has been at or near the top of the enemy list for conservative media members for nearly a decade. One change shouldn't magically put him in your good graces.
News/Talk Radio Needs to Embrace What Separates It From Other Formats in 2025
I am all in on making radio fun and poking fun at ourselves on the show. But there are three things that you should never ever minimize.
How News Media Should Handle Bosses That Interfere With The Editorial Process
Keeping the watchdogs on a short leash is good for billionaires but it isn’t good for America.
Audacy Shuttering WCBS 880 Leads Barrett Media’s Top 5 News Radio Stories of 2024
2024 saw many ups -- like strong ratings during a wild election season -- and downs, including the end of a venerable news radio brand.
News Television
Newsmax Increases Preferred Offering After High Interest From Investors
"The amount of interest is nothing that we've ever seen."
How an Unconvential Career Path Led Hena Doba to NewsNation
"I feel like I can handle anything because those kinds of risks taught me to be very flexible, and I think that's one of my strongest talents right now."
Ratings Roundup: CBS Evening News Sees Uptick In Final Weeks of Norah O’Donnell Era, CNN Sees Bounceback After Record Lows
In the Adults 25-54 demographic, the show anchored by Norah O'Donnell was up 8% compared to the previous week.
MSNBC Promotes Rebecca Kutler to Oversee Daytime Programming
Kutler had previously been charged with leading the network's digital content and live events.
Greg Gutfeld to Return to Fox News After Paternity Leave
Gutfeld joked that his daughter was "healthy with a real set of lungs."
Music News
Music Radio Remembers Bakersfield Personality Doug DeRoo
DeRoo began his career at KERN in 1972. The station was Top 40 at the time.
Karen West Upped To Program Director At ‘97.3 The Eagle’ Norfolk/Virginia Beach
The 30-plus-year market veteran joined the station in 1990 and has served in various positions, including morning show, Assistant Program Director, and Music Director.
Being Independent is a Key To Success For Classic Rock 100.7 The Bay Baltimore
As a stand-alone station in Baltimore, 100.7 The Bay does extremely well competing against the so-called “big companies.”
KMLE Country 1079 Phoenix To Launch New Morning Show
Cheyenne Davis has been running solo in mornings since Gunner Jackson departed the station in late November of last year.
Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio
If you have something unique that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com
Music Columns
Say it Loud and Proud: More News Talk Radio Listening Takes Place on AM/FM Radio and Streaming Than Any Other Format
AM/FM radio has 69% of all time spent listening to news audio content. If you want to reach a news audience and you're not on news radio, you're doing your client or company a disservice.
Mark Zuckerberg is the Latest Example of What Conservative Media Continually Gets Wrong
Mark Zuckerberg has been at or near the top of the enemy list for conservative media members for nearly a decade. One change shouldn't magically put him in your good graces.
News/Talk Radio Needs to Embrace What Separates It From Other Formats in 2025
I am all in on making radio fun and poking fun at ourselves on the show. But there are three things that you should never ever minimize.
How News Media Should Handle Bosses That Interfere With The Editorial Process
Keeping the watchdogs on a short leash is good for billionaires but it isn’t good for America.
Audacy Shuttering WCBS 880 Leads Barrett Media’s Top 5 News Radio Stories of 2024
2024 saw many ups -- like strong ratings during a wild election season -- and downs, including the end of a venerable news radio brand.
Podcasting
Fox News Contributor Raymond Arroyo to Launch Show with iHeartPodcasts
Fox News contributor Raymond Arroyo has announced the launch...
‘Music Saved Me’ With Lynn Hoffman Joins iHeartPodcasts Network
The show features compelling stories of passion and resilience, showcasing musicians who have navigated their challenges.
YouTube ‘Investing Heavily’ to Support Audio, Podcast Content
“Google has lots of places where this content could live, and we’re talking with many of those teams, and we will look to integrate into all of those services as it makes sense.”
Brian Stelter to Exit ‘Inside the Hive’ Podcast with Vanity Fair
"Every week, I learned something new from the guests here at the table, and I hope you did as well."
SiriusXM CEO Jennifer Witz: Podcasting ‘Provides the Best Opportunity For Us to Monetize Through Advertising’
"We can look to pursue a slightly broader set of audiences, because we’re selling to advertisers across audiences and they want to make sure they have younger audiences as well.”
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company’s President of Research Policy and Communication, and eight years as VP of Domestic Radio Research.
Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He enjoys hearing your thoughts so please feel free to reach him at doctoredresearch@gmail.com.
Sports Radio
Mike Breen: There is No Formula for Double ‘Bang!’ Calls
"Yeah, it’s strictly off the flow of the game, what’s going on and, ‘Wow, this is unbelievable.’"
Al Michaels ‘Leaning Heavily’ Towards Returning in 2025-26
Al Michaels has called football for 38 seasons and...
Mike Keith to Call Tennessee Volunteers Football and Men’s Basketball, Leaving Tennessee Titans
"I am excited to join this entire team in hopes that I can add a solid contribution."
Dan Le Batard Feels Badly About Criticizing Miami Heat President Pat Riley When Others Say to ‘Breathe Fire’
"The crime family run by ‘The Godfather’ listens to this show across the street."
NFL, iHeartMedia Extend Multi-Year ‘NFL Podcast Network’ Partnership
"Our new extended deal is guaranteed to bring fans closer to the game, players and teams they love, and keep listeners up to date on the insider information they want to hear."
Sports Columns
Wanted: Young, Hard Working Content Creators
As I talk to Market Managers and Program Directors, one of the things I often hear about is how difficult it is to find good, young talent.
Kay Adams Has Made ‘Up & Adams’ on FanDuel TV a Hangout Destination For Athletes and Coaches
Sports fans can spot a phony from a mile away. Adams is the real deal.
Rethinking Social Media in 2025
“To understand how to shape a social media strategy, you first have to accept a reality. These platforms are not designed to help your business.”
Aaron Rodgers Isn’t An Enigma, He’s a Professional Facing The Same Issues That Media Folks Do
"Once the carousel stops, and it's time to get off, who are you going to be?"
Stuart Scott Died 10 Years Ago, Since Then He’s Been Often Imitated, Never Duplicated
From "Boo-Yah!" to "Hallah," to "He must be jelly cause jam don't shake like that," to "Can I get a witness from the congregation!?" Scott had a flare and a style that nobody had really had before him, and everyone wanted to attempt after him.
Sports Television
ESPN Announces Coverage Plans for Vikings-Rams NFL Wild Card Matchup
ESPN studio programming will air live from State Farm Stadium, beginning with a special edition of NFL Live from 3 to 5 p.m. EST.
Taylor McGregor is Focused on the Moment with ESPN, Marquee Sports Network
"Sometimes it feels surreal, and there are often times in this business where you just get focused on the grind and you forget to take in the moment."
Ryan Glasspiegel Joining Front Office Sports
"They recruited me, and I felt an immense amount of respect in the way that they approached me and were aware of what some of my accomplishments had been over the years, both at the 'New York Post' and at stops before that."
Venu Sports Joint Streaming Venture to Be Discontinued
"After careful consideration, we have collectively agreed to discontinue the Venu Sports joint venture and not launch the streaming service."
Emmanuel Acho Forced to Evacuate Home Amid Los Angeles Wildfires
"There have been fires, there has been devastation, there has been catastrophe, there has been calamity."
News Radio
GoFundMe Launched for KNX News Reporter Nataly Tavidian After Losing Home to Los Angeles Wildfires
"She is holding her family, herself, and her community through this unimaginable time. Now, it’s our turn to hold her."
Salem Radio Network Provides Special Coverage of Donald Trump Sentencing in New York Felony Case
Greg Clugston made the journey on to the Big Apple from Washington D.C. Friday morning to provide special coverage for the radio network and its affiliates.
Facebook Exec to Erick Erickson: Utilizing Community Notes ‘Much More Reliable’ Than Third Party Fact-Checkers
"That is going to build trust in a way that the fact-checking system simply didn't."
Former WTOP Reporter Derrick Ward Dies
"His warmth and caring were evident at every turn. Everybody liked Derrick. I saw why right away. He’ll be missed tremendously.”
Your Morning Show with Michael DelGiorno Comes to Albuquerque on AM 1600 KIVA
“Your Morning Show with Michael DelGiorno is another top-notch show from a quality company that advertisers will absolutely love."
News Columns
Say it Loud and Proud: More News Talk Radio Listening Takes Place on AM/FM Radio and Streaming Than Any Other Format
AM/FM radio has 69% of all time spent listening to news audio content. If you want to reach a news audience and you're not on news radio, you're doing your client or company a disservice.
Mark Zuckerberg is the Latest Example of What Conservative Media Continually Gets Wrong
Mark Zuckerberg has been at or near the top of the enemy list for conservative media members for nearly a decade. One change shouldn't magically put him in your good graces.
News/Talk Radio Needs to Embrace What Separates It From Other Formats in 2025
I am all in on making radio fun and poking fun at ourselves on the show. But there are three things that you should never ever minimize.
How News Media Should Handle Bosses That Interfere With The Editorial Process
Keeping the watchdogs on a short leash is good for billionaires but it isn’t good for America.
Audacy Shuttering WCBS 880 Leads Barrett Media’s Top 5 News Radio Stories of 2024
2024 saw many ups -- like strong ratings during a wild election season -- and downs, including the end of a venerable news radio brand.
News Television
Newsmax Increases Preferred Offering After High Interest From Investors
"The amount of interest is nothing that we've ever seen."
How an Unconvential Career Path Led Hena Doba to NewsNation
"I feel like I can handle anything because those kinds of risks taught me to be very flexible, and I think that's one of my strongest talents right now."
Ratings Roundup: CBS Evening News Sees Uptick In Final Weeks of Norah O’Donnell Era, CNN Sees Bounceback After Record Lows
In the Adults 25-54 demographic, the show anchored by Norah O'Donnell was up 8% compared to the previous week.
MSNBC Promotes Rebecca Kutler to Oversee Daytime Programming
Kutler had previously been charged with leading the network's digital content and live events.
Greg Gutfeld to Return to Fox News After Paternity Leave
Gutfeld joked that his daughter was "healthy with a real set of lungs."
Music News
Music Radio Remembers Bakersfield Personality Doug DeRoo
DeRoo began his career at KERN in 1972. The station was Top 40 at the time.
Karen West Upped To Program Director At ‘97.3 The Eagle’ Norfolk/Virginia Beach
The 30-plus-year market veteran joined the station in 1990 and has served in various positions, including morning show, Assistant Program Director, and Music Director.
Being Independent is a Key To Success For Classic Rock 100.7 The Bay Baltimore
As a stand-alone station in Baltimore, 100.7 The Bay does extremely well competing against the so-called “big companies.”
KMLE Country 1079 Phoenix To Launch New Morning Show
Cheyenne Davis has been running solo in mornings since Gunner Jackson departed the station in late November of last year.
Promo Meeting: Ideas, Concepts And Thought Starters For Music Radio
If you have something unique that you would like to share or have highlighted, I would love to hear from you—email jeff@barrettmedia.com
Music Columns
Say it Loud and Proud: More News Talk Radio Listening Takes Place on AM/FM Radio and Streaming Than Any Other Format
AM/FM radio has 69% of all time spent listening to news audio content. If you want to reach a news audience and you're not on news radio, you're doing your client or company a disservice.
Mark Zuckerberg is the Latest Example of What Conservative Media Continually Gets Wrong
Mark Zuckerberg has been at or near the top of the enemy list for conservative media members for nearly a decade. One change shouldn't magically put him in your good graces.
News/Talk Radio Needs to Embrace What Separates It From Other Formats in 2025
I am all in on making radio fun and poking fun at ourselves on the show. But there are three things that you should never ever minimize.
How News Media Should Handle Bosses That Interfere With The Editorial Process
Keeping the watchdogs on a short leash is good for billionaires but it isn’t good for America.
Audacy Shuttering WCBS 880 Leads Barrett Media’s Top 5 News Radio Stories of 2024
2024 saw many ups -- like strong ratings during a wild election season -- and downs, including the end of a venerable news radio brand.
Podcasting
Fox News Contributor Raymond Arroyo to Launch Show with iHeartPodcasts
Fox News contributor Raymond Arroyo has announced the launch...
‘Music Saved Me’ With Lynn Hoffman Joins iHeartPodcasts Network
The show features compelling stories of passion and resilience, showcasing musicians who have navigated their challenges.
YouTube ‘Investing Heavily’ to Support Audio, Podcast Content
“Google has lots of places where this content could live, and we’re talking with many of those teams, and we will look to integrate into all of those services as it makes sense.”
Brian Stelter to Exit ‘Inside the Hive’ Podcast with Vanity Fair
"Every week, I learned something new from the guests here at the table, and I hope you did as well."
SiriusXM CEO Jennifer Witz: Podcasting ‘Provides the Best Opportunity For Us to Monetize Through Advertising’
"We can look to pursue a slightly broader set of audiences, because we’re selling to advertisers across audiences and they want to make sure they have younger audiences as well.”
One of the radio industry’s most respected researchers, Dr. Ed Cohen writes a weekly business column, heavily focused on ratings research for Barrett Media. His career experiences include serving as VP of Ratings and Research at Cumulus Media, occupying the role of VP of Measurement Innovation at Nielsen Audio, and its predecessor Arbitron. While with Arbitron, Cohen spent five years as the company’s President of Research Policy and Communication, and eight years as VP of Domestic Radio Research.
Dr. Ed has also held the title of Vice President of Research for iHeartMedia/Clear Channel, and held research positions for the National Association of Broadcasters and Birch/Scarborough Research. He enjoys hearing your thoughts so please feel free to reach him at doctoredresearch@gmail.com.
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