Tag: Ian Camfield

While imitation is considered approved flattery, what are we creating that’s truly original in our competitive situations?

"Amsinger has brought the smile back to sports TV. He thoroughly enjoys what he is doing, and he’s not afraid to show it."

"This has been my dream, and it's become a reality. We're not taking our foot off the pedal"

Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.