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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Promo Meeting: Take Me Backstage T-Shirts And A Risque Keychain

What is the most asked question at a remote or an appearance? Most of the time it is, “Do you have any t-shirts?”

A Sobering Social Media Reminder Talk Radio Hosts Should Never Forget

The platforms are the ones using your opinion to make money (and train their AI engines). You get to think that your value is measured by the number of followers and likes you accumulate.

Say it Loud and Proud: More News Talk Radio Listening Takes Place on AM/FM Radio and Streaming Than Any Other Format

AM/FM radio has 69% of all time spent listening to news audio content. If you want to reach a news audience and you're not on news radio, you're doing your client or company a disservice.

Rethinking Social Media in 2025

“To understand how to shape a social media strategy, you first have to accept a reality. These platforms are not designed to help your business.”

OutKick Draws 31 Million Total Multiplatform Views in October, Up 30% Over Last Year

Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest information...

What Does The Rise Of Bluesky Mean For Sports Twitter?

Bluesky is in the middle of its breakthrough moment, having added over 1 million new users since the election.

Redefining News Coverage In The Influencer Age

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

OutKick Delivers Strong Growth in August

OutKick delivered strong growth year over year in the month of August. The platform says it saw 5.6 million total desktop and mobile unique visitors....

News Media Reacts to Facebook, Instagram Going Down

Many in the news media world took to X to share their displeasure with the development, while others joked they were worried their pages had been hacked.

Does Your Social Media Plan Have Goals?

The bottom line should be obvious: Stop doing things just because someone says you’re “supposed to be doing them.”

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."