"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
Is it possible for two or more people to produce great radio and then despise each other off the air? We asked Jack Armstrong, Joe Getty, Gee Scott, and John Kobylt for their thoughts on the topic.
"The show is different, it's a little weird, and people -- including radio executives -- have a little trouble describing it. It just takes people discovering it."
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."