Tag: Keith McPherson

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Keith McPherson Is Just A Fan at WFAN Living His Dream

Features Derek Futterman Derek Futterman -
“The biggest thing I tell people is that there’s no gatekeepers. If you’re dope, people will find you. Make videos; make content; write your thoughts out and put them on Twitter."

Steve Somers: Listeners Don’t Remember What You Say, But How You Make Them Feel

Radio BSM Staff BSM Staff -
"During Thursday night's edition of The Keith McPherson Show, McPherson was joined by Somers, the man he succeeded in the nighttime slot."

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Is Your Radio Station Missing Something That Sacrifices Audience Share?

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So, in trying to answer the question posed above, are we all missing something important on our radio stations that sacrifice our share of audience?

Media Sales in the Digital Age: Leveraging Technology for Success

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At the end of the day, the goal is to spend less time on administrative tasks and more time building relationships, closing deals, and driving YOUR revenue.

David Samson Proving His Value As Contract Approaches

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"I’ve always had my mouth behind my brain, so I know what I’m going to say before I say it."

iHeartMedia EVP Maynard Surrounds Himself With People Who Think Radio’s Best Days Are Still Ahead

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"Surround yourself with people that believe our best days are ahead – can’t tell you how game-changing it’s been for me"

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