Tag: KROQ
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The Industry According To: Jeff Federman, Audacy
"Advertisers should expect us to establish metrics before the campaign begins, measure the right behaviors and report what happened afterward."
Richard Blade KROQ Legend Still Dominates SiriusXM 1st Wave
"These are the same kids that love Doja Cat and Taylor Swift. They also love The Cure and Depeche Mode,"
Behind Cody Decker’s Long Road To Helping Launch FM Sports Radio In Los Angeles
"People around the country may not realize that all the teams here are extremely loved and supported. The LA fans' voice has not been heard as much as it should have in the past."
How PPM Made Rock Afraid of Its Own Shadow
"PPM was the tipping point — the moment the industry shifted from programming to P1s to programming almost exclusively for cume."
Why Radio Stations Need Mascots More Than Ever in 2026
A mascot can always protect the brand because it can't age out of the demo, hold you hostage during a contract negotiation, get poached by a competitor, or go on Facebook and rant about the President.
The Industry According To: Gene ‘Bean’ Baxter, SiriusXM Lithium
"I’ve been in radio for 49 years this year and still love it as much as ever but there is no doubt these are challenging times."
Barrett Media’s Top 20 Alternative Radio Shows of 2025
"A total of One Hundred and Eleven (111) Alternative radio shows appeared on ballots turned in by our voters."
Why Radio Should Always Believe In The Song, Not The Algorithm
"I don’t make music to chase a trend, or try to get viral on TikTok. I just make music that I love. It takes a lot of other variants, but I still believe that song is king."
The Industry According To….Jeffrey Naumann, Jeffrey Naumann Promotion
"A promotion person's real job is to get enough of radio to play it to determine if it's truly a hit - because they aren't all hits."
Former KROQ Host Nicole Alvarez Joins Alt 98.7
"Losing the ability to speak to you every day taught me just how much that connection means"