For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
"If you want personality, rough-and-tumble football talk, well-conceived segments, and top-of-the-line analysis, ESPN’s Monday Night Countdown is appointment viewing for sure"
"Troy Aikman on Monday Night Football? That has something to do with the Dallas Cowboys. I'm on ESPN. That's got something to do with the Dallas Cowboys."
Many devoted college football fans make a habit of watching multiple games across networks throughout the season, along with the pregame shows and other...
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.