Tag: Mark Kreidler

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

ESPN, Other Sports Media Outlets Need to Get Answers From MLB on Shohei Ohtani Case

Columns Mark Kreidler Mark Kreidler -
Good reporters ask questions that sometimes make people uncomfortable. This is one of those times, and the answers to those questions will be fascinating.

Bill Walton Was Undeniably Himself on the Air

Columns Mark Kreidler Mark Kreidler -
As a broadcaster, he was enthusiastically over the top – and well aware of it.

Netflix Knows Dallas Cowboys and Jerry Jones Bring Eyeballs

Columns Mark Kreidler Mark Kreidler -
The team still draws a crowd.

Tom Brady Passes His First Test with Fox Upfront Event

Columns Mark Kreidler Mark Kreidler -
Brady is football royalty. What he says and how he says it are going to be scrutinized more closely, probed at greater depth for cues and clues, than virtually anyone else who might settle into that role.

Is Major League Baseball Rooting for Diamond Sports Group to Succeed or Fail?

Columns Mark Kreidler Mark Kreidler -
In a perfect world, MLB would bring almost all of its teams’ broadcasts in house and create a monster streaming package that covers everything.

NBA Fans Will Find the Games Wherever They Air

Columns Mark Kreidler Mark Kreidler -
That isn’t an offer, it’s a shark attack.

The NFL Draft on ESPN Just Makes Sense

Columns Mark Kreidler Mark Kreidler -
The draft has become such a quintessentially ESPN experience that it’s hard to fathom the two not being paired.

Masters Ratings Will Show if Golf Fans Have PGA Tour-LIV Golf Fatigue

Columns Mark Kreidler Mark Kreidler -
The Masters arrives this year at a sort of early confluence of issues.

Colorado Rockies TV Situation a Glimpse of What is to Come for MLB Fans

Columns Mark Kreidler Mark Kreidler -
"With those regional networks in free-fall, the league may have to move quickly and hope to find its footing along the way."

truTV May Soon Become a Regular Channel for Sports Fans

Radio Mark Kreidler Mark Kreidler -
And truTV could use the attention. In 2023, the network ranked 84th in ratings across all viewers, with an average audience of 120,000, an 18% drop from the year before.
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

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"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."