Tag: Mark Kreidler

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

The Television Forecast Calls for More Football

What remains consistent is how well sports are positioned to grab ratings points and, eventually, paywall conversions.

Peter King Retires as a Reporter Who Embraced Changes in Media

King is a straight-on print journalist, from the old school, who successfully and completely blended his talent into the broadcast and digital era before many of his contemporaries were even sure it was happening.

Would TNT Prefer NBA All-Star Weekend Without the All-Star Game?

Credit the TNT crew with playing things about level — nobody tried to pretend this was anything other than a freestyle show — but there is just such a limited audience for the kind of tripe that was on the court in Indianapolis.

Analysts Like Tom Brady Will Need to Explain “Football Math” to NFL Fans

"Beginning next season, it’ll be (Tom Brady's) job to explain football thinking to casual viewers in a way that helps them enjoy a broadcast and want to stick around."

For Bill Belichick To Succeed in Broadcasting, the Teacher Must Become the Student

We’re just so accustomed to his grumblin’ mumblin’ stumblin’ routine with the media, particularly the New England media, that many folks assume that’s the way the coach behaves normally.

Is Chiefs-Dolphins Worth Spending $6 for NBC Peacock?

"Can Peacock, with 30 million current subscribers, make a dent with one playoff offering?"

Nobody in Sports Gets to Write the Ending They Want, Not Even Al Michaels

"What gets lost in all of this is that Al Michaels, at 79, is still in the thick of things."

The Media Business Must Reset Its Message and Market Its Stars in 2024

"The only way to change perception is to remind people what makes radio/TV special, and how well it works."

BSM Podcast – Season 3 – Episode 2 – Mitch Moss – VSiN

On the second episode of Season 3 of the BSM Podcast, VSiN morning host Mitch Moss sits down with Jason Barrett inside the South...

When Talent Gain Influence In The Hiring Process

Professional sports are an excellent teacher for understanding how a quest for power can rip apart an organization. When too much control is placed in...

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."