Tag: media advertising
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How Long-Term Branding Drives Real Results in Broadcast Media
"Branding campaigns are what keep clients engaged, committed, and successful over the long run."
The Chasm Between Clients and Radio Sellers
"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."
Proving Value and ROI in Radio’s Attention Starved Ecosystem
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."
Why Clients Who Think Radio Advertising is Dead Are Dead Wrong
"If clients are ignoring a medium that still dominates reach, owns local markets, and delivers affordable impact, they’re not “innovative” - they’re leaving money on the table."
A Lesson For The Advertising Industry From Taylor Swift
“Why does all of this matter? And who should be paying attention most? The advertising industry.”
Is the Media Industry Ready For An AI Tsunami?
"If a machine can do your job 10x better and faster, and it provides significant savings to your company, how do you think this story ends for you?"
As Advertisers Chase Video Podcasts, Radio’s Best Bet Is Still Local
The medium needs to get in the face of advertisers. But the venues may be wrong.
A Message to the Advertising Industry, New Sports Editor, AI Ashley, and the 2025 BNM Summit
"This is simply a call on others in the advertising world to take a second look, and consider spending a few hours learning and connecting with others who can help improve their client's businesses."
Rejections in Sales: Embrace the ‘No’ to Get to ‘Yes’
Rejection is part of sales, but how you handle it defines your success. Embrace the "no," learn from it, stay resilient, and turn setbacks into opportunities.
Media Executives Gain By Getting Out of Their Comfort Zones
"By escaping my comfort zone, I was able to gain insights to be more effective helping my clients, our readers, and my business."