Tag: media advertising
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Oxford Road’s Dan Granger: Host-Read Ads Remain Podcasting’s Golden Goose
"Both men pointed to live events as an overlooked opportunity."
Media Buyer Gary Sarner: Radio Advertisers Must Commit, Not Dabble
"Sarner said radio remains steadier than television."
We Are What We Eat With Media Being the Meal
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."
Mary Berner Can’t Stay Silent on Cumulus Media’s San Francisco Mess With Greg Papa and KNBR
"When markets endure damage like this repeatedly, executives have to look closer at what's going on and set things right."
How Long-Term Branding Drives Real Results in Broadcast Media
"Branding campaigns are what keep clients engaged, committed, and successful over the long run."
The Chasm Between Clients and Radio Sellers
"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."
Proving Value and ROI in Radio’s Attention Starved Ecosystem
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."
Why Clients Who Think Radio Advertising is Dead Are Dead Wrong
"If clients are ignoring a medium that still dominates reach, owns local markets, and delivers affordable impact, they’re not “innovative” - they’re leaving money on the table."
A Lesson For The Advertising Industry From Taylor Swift
“Why does all of this matter? And who should be paying attention most? The advertising industry.”
Is the Media Industry Ready For An AI Tsunami?
"If a machine can do your job 10x better and faster, and it provides significant savings to your company, how do you think this story ends for you?"