Tag: media advertising

The medium needs to get in the face of advertisers. But the venues may be wrong.

"This is simply a call on others in the advertising world to take a second look, and consider spending a few hours learning and connecting with others who can help improve their client's businesses."

Rejection is part of sales, but how you handle it defines your success. Embrace the "no," learn from it, stay resilient, and turn setbacks into opportunities.

"By escaping my comfort zone, I was able to gain insights to be more effective helping my clients, our readers, and my business."

The client should have seen the value in what you presented, and you would hope they were so blown away by the time and effort you put into helping solve their business' problems that they feel like they aren't just investing in marketing their business, but that that also comes with your expertise as a big part of the 'added value'.

Welcome into the sales meeting this week, where our topic will be the third step in the sales process. You did your homework and...

"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."

The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.

It's go, go, go and then it's no, no, no, call me after the first of the year.

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