Tag: media advertising
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Rejections in Sales: Embrace the ‘No’ to Get to ‘Yes’
Rejection is part of sales, but how you handle it defines your success. Embrace the "no," learn from it, stay resilient, and turn setbacks into opportunities.
Media Executives Gain By Getting Out of Their Comfort Zones
"By escaping my comfort zone, I was able to gain insights to be more effective helping my clients, our readers, and my business."
When it Comes to Closing the Deal, Some in Media Sales Don’t Even Deserve a Set of Steak Knives
The client should have seen the value in what you presented, and you would hope they were so blown away by the time and effort you put into helping solve their business' problems that they feel like they aren't just investing in marketing their business, but that that also comes with your expertise as a big part of the 'added value'.
If Salespeople Do a Great Client Needs Analysis, They Have All the Answers They Need
Welcome into the sales meeting this week, where our topic will be the third step in the sales process. You did your homework and...
Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025
"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."
Radio Salespeople Can Make Themselves Invaluable by Embracing Change and Being True Consultants
The shift of advertising dollars to digital platforms, audience fragmentation, and the increased use of streaming have reshaped our world.
Sales Meeting: History is the Best Predictor of the Future
It's go, go, go and then it's no, no, no, call me after the first of the year.
Radio Station Promotions Should Have an Advertising Sales Booth
Barrett Media produces daily content on the music, news, and sports media industries. To stay updated, sign up for our newsletters and get the latest...
How Should a Radio Advertising Sales Rep Answer, ‘So, What Do You Do for a Living?’
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Sales Meeting: Sell The Audience
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...