Tag: media advertising

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The Return Of The Pretty Reckless AND The Return Of The Record Release Party

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"When you're a music brand, these events matter. Artists matter."

Laid Off By Innovation? Use AI To Get Hired Faster

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"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

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Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

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"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Advertising Categories for News/Talk Radio

Business Jeff Caves Jeff Caves -
This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...

If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?

Columns Jason Barrett Jason Barrett -
"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."

Overcoming Common Objections to Buying Sports Radio Advertising

Business Jeff Caves Jeff Caves -
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Business BNM Staff BNM Staff -
Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

Advertising Dropped 8% in February, New Report Shows

Business BNM Staff BNM Staff -
The decline coincides with a 7% decrease during January.

Indianapolis, Philadelphia, Baltimore See Largest Political Ad Spends in Recent Weeks

Business BNM Staff BNM Staff -
President Joe Biden's campaign has been the biggest spender, dropping $7.2 million.

Managing The Crisis – Steve Shanks, Ad Results

BM Podcasts Jason Barrett Jason Barrett -
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."
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Laid Off By Innovation? Use AI To Get Hired Faster

Columns 0
"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Columns 0
Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

Columns 0
"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Paul Finebaum Reflects on His Legacy in Receiving the Sports Media Lifetime Achievement Award

Features 0
"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."