Tag: media advertising

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ESPN Executive Peter McConville Departs After More Than Three Decades at the Network

"To my talented colleagues, thank you. The relationships and experiences will stay with me long after this chapter closes."

Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

How Should a Radio Advertising Sales Rep Answer, ‘So, What Do You Do for a Living?’

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Sales Meeting: Sell The Audience

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Using Spec Spots to Sell Radio Advertising

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Advertising Categories for News/Talk Radio

This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...

If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?

"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."

Overcoming Common Objections to Buying Sports Radio Advertising

Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.

Majority of Media Advertising Projected to Be AI-Aided By End of Decade

Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.

Advertising Dropped 8% in February, New Report Shows

The decline coincides with a 7% decrease during January.

Indianapolis, Philadelphia, Baltimore See Largest Political Ad Spends in Recent Weeks

President Joe Biden's campaign has been the biggest spender, dropping $7.2 million.

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Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

Ernie Johnson Explains The Timing Of His Inside the NBA Retirement Announcement

"I actually kind of got tired of people asking me if I was going to keep doing the show."