Tag: media advertising
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Media Advertising is Hard Enough to Sell, Turn Your Smartphone Off and Make it Easier
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...
Using Spec Spots to Sell Radio Advertising
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...
Advertising Categories for News/Talk Radio
This week, Barrett Media is all about the BNM Summit. While excellent information was presented on how to hunt for political dollars and growing...
If Trust Matters in Media, Then Why Are Advertisers Fixated on Social Media?
"A second look at radio and TV might be worth it. The audience trusts it. Maybe it's time that advertisers did too."
Overcoming Common Objections to Buying Sports Radio Advertising
Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.
Majority of Media Advertising Projected to Be AI-Aided By End of Decade
Forecasts show that 69.5% of all advertising revenue will be AI-aided, while that number is expected to grow to over 90% by 2029.
Advertising Dropped 8% in February, New Report Shows
The decline coincides with a 7% decrease during January.
Indianapolis, Philadelphia, Baltimore See Largest Political Ad Spends in Recent Weeks
President Joe Biden's campaign has been the biggest spender, dropping $7.2 million.
Managing The Crisis – Steve Shanks, Ad Results
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."