Tag: Media Business
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Could AI Redefine How Radio Ratings Are Measured?
AI could take some of the “crazy” out of the system.
What John Cena’s WWE Career Can Teach Media Industry Professionals
"Are you willing to pay the same price and push the next person forward?"
RadioAnalyzer Adds Scott Musgrave to North America Based Team
"I honestly can’t wait to showcase them to the broadcasters here.”
Why Paramount Used the Nuclear Option to Try to Stop the Netflix-Warner Bros. Discovery Deal
This merger is the kind regulators usually have to tackle with a hazmat suit.
Nearly 75% of Streaming TV Subscribers Cut a Platform in Past Year Due to Rising Costs, New Data Shows
The survey reported that Americans subscribe to an average of 3.4 streaming services. 27% of respondents subscribe to five or more services.
Spotify, Pandora, YouTube, and Amazon Only Reach 13% of Ad-Supported Audio Listeners, New Edison Research Data Shows
In only one demographic -- Persons 18-34 -- did an ad-supported digital audio platform reach double-digits, as Spotify hit 11% in that specific sector.
Paramount Skydance Pushes Last-Ditch Effort to Buy Warner Bros. Discovery With All Cash Offer
The last-ditch effort by Paramount comes after the company shared its displeasure with the way the sale process has been handled by Warner Bros. Discovery.
Local, Broadcast, Cable TV Advertising Forecasted to Fall 7%, New MoffettNatahanson Data Shows
However, ad-supported connected TV is expected to gain in the coming years, growing from a projected $16 billion in 2025 to $22 billion in 2027.
Why Leaving the Radio Business on Your Terms Matters Now More Than Ever
My advice is to think long and hard about it before you make a move, or your employer makes it for you.
Broadcasters Foundation of America Launches Giving Tuesday Fundraising Campaign
The grant-making efforts have increased from $400,000 in 2007 to north of $2.4 million last year.