Tag: Media Industry
Browse our Latest articles!
Toast to 10: Connecting Across Music Radio
"It feels like the Barrett team is always identifying challenges we face and asking themselves, 'What can we learn from this?'"
Toast to 10: The 10 Most Important Columns I’ve Written Since 2015
"These are the 10 most important columns I've written since this brand launched in 2015."
How Can Radio Best Address the Anniversary of September 11th?
"A simple, heartfelt acknowledgment of the lives lost, the families impacted, and the heroism shown ensures that listeners know you recognize the significance, emotional impact, and power of the day"
Is the Media Industry Ready For An AI Tsunami?
"If a machine can do your job 10x better and faster, and it provides significant savings to your company, how do you think this story ends for you?"
Why Do Radio Executives Continue to Distance Themselves From Radio?
"If the company's radio stations are reaching half the adult population in their local markets, why seek separation from your radio identity? That's a heck of a story."
Why is a ‘Final Show’ Difficult for Talent and Management to Execute?
"A final show shouldn’t be about ego. It should be about closure for the host, company, and audience."
Bob Pittman: iHeartMedia Will Use AI to Save $150 Million in 2025
"Much of how we use AI is in mining data to better understand our audience, the consumer."
Media Executives Gain By Getting Out of Their Comfort Zones
"By escaping my comfort zone, I was able to gain insights to be more effective helping my clients, our readers, and my business."
NAB VP of Research Dan McDonald Has a Birds Eye View of the Media Industry
Dan’s perch at NAB gives him a clear view of the changes going on.
Gary Krantz and Pete Medhurst Gave Their All to the Radio Industry
"Success requires effort, focus, vision, and sacrifice as much as talent. Few earn promotions and opportunities to perform on grander stages without those qualities."