Tag: Media Sales

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ESPN President Jimmy Pitaro Notes “Difficult Decisions” as Network Begins Layoffs

"We had to make some difficult decisions about job impacts that we will be communicating today."

NFL Network Insider Tom Pelissero Reportedly Departs As Part Of ESPN Layoffs

"Pelissero joined NFL Network in July 2017. Before that, he covered the NFL for USA Today starting in 2013, part of a team that won an Associated Press Sports Editors Top 10 award."

Bill Handel: We’ve Lost 65% of Our AM Radio Audience on KFI in Past Decade

"And if you look at revenue, revenue has just collapsed."

NHL Creating Local Broadcast Production Setup With At Least Four Clubs Beginning Next Season

"Our main goal right now is to maintain as much flexibility as we can so that as the market matures and we start to understand what the future really holds, then we can react very quickly."

How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection

Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.

Marketron Earns Content of the Year Award for Blog

Aspire was launched in 2021 and serves as a resource center for the company's audience of media sales professionals.

Media Sales in the Digital Age: Leveraging Technology for Success

At the end of the day, the goal is to spend less time on administrative tasks and more time building relationships, closing deals, and driving YOUR revenue.

Your Media Sales Career Is Your Own Business – Start Thinking Like an Entrepreneur

The best salespeople aren’t just following trends, they’re ahead of them.

Media Salespeople with Great Ideas Always Win

"Want to be different? Do you want to be better than other salespeople? Want to make a lot of money? Come up with better ideas than anyone else."

Rejections in Sales: Embrace the ‘No’ to Get to ‘Yes’

Rejection is part of sales, but how you handle it defines your success. Embrace the "no," learn from it, stay resilient, and turn setbacks into opportunities.

How Media Salespeople Handle Clients After the Sale Can Make Them the Hero or the Goat

After a brief hiatus for Super Bowl week, we are back, and our sales meeting today is about the final step in the six-step...

During Sales Presentations, Just Provide Solutions to the Client’s Challenges

"Anything you say in the CNA can and will be used against you in the presentation."

Appointment Setting is What Separates Great Sellers from Good Sellers

Elevator pitches are fairly simple, think of it this way - WHAT IS IN IT FOR THE CLIENT?!?

The Key to Sales Prospecting is Knowing What Makes a Business Qualified to Take Advantage of What You Offer

Prospecting is where it all starts and can be a very confusing part of the process for those just starting out in the business or those who were never taught the right way to begin with.

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NFL Network Insider Tom Pelissero Reportedly Departs As Part Of ESPN Layoffs

"Pelissero joined NFL Network in July 2017. Before that, he covered the NFL for USA Today starting in 2013, part of a team that won an Associated Press Sports Editors Top 10 award."

Bill Handel: We’ve Lost 65% of Our AM Radio Audience on KFI in Past Decade

"And if you look at revenue, revenue has just collapsed."

NHL Creating Local Broadcast Production Setup With At Least Four Clubs Beginning Next Season

"Our main goal right now is to maintain as much flexibility as we can so that as the market matures and we start to understand what the future really holds, then we can react very quickly."

Emmanuel Acho: ESPN Executives “Cowards” for Handling of Ryan Clark Firing

"If you work long enough, you will get fired regardless of your profession. But to fire a man that helped bring a show its very first Emmy award in the midst of that show is cowardly."