Tag: Media Sales

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ESPN Executive Peter McConville Departs After More Than Three Decades at the Network

"To my talented colleagues, thank you. The relationships and experiences will stay with me long after this chapter closes."

Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection

Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.

Marketron Earns Content of the Year Award for Blog

Aspire was launched in 2021 and serves as a resource center for the company's audience of media sales professionals.

Media Sales in the Digital Age: Leveraging Technology for Success

At the end of the day, the goal is to spend less time on administrative tasks and more time building relationships, closing deals, and driving YOUR revenue.

Your Media Sales Career Is Your Own Business – Start Thinking Like an Entrepreneur

The best salespeople aren’t just following trends, they’re ahead of them.

Media Salespeople with Great Ideas Always Win

"Want to be different? Do you want to be better than other salespeople? Want to make a lot of money? Come up with better ideas than anyone else."

Rejections in Sales: Embrace the ‘No’ to Get to ‘Yes’

Rejection is part of sales, but how you handle it defines your success. Embrace the "no," learn from it, stay resilient, and turn setbacks into opportunities.

How Media Salespeople Handle Clients After the Sale Can Make Them the Hero or the Goat

After a brief hiatus for Super Bowl week, we are back, and our sales meeting today is about the final step in the six-step...

During Sales Presentations, Just Provide Solutions to the Client’s Challenges

"Anything you say in the CNA can and will be used against you in the presentation."

Appointment Setting is What Separates Great Sellers from Good Sellers

Elevator pitches are fairly simple, think of it this way - WHAT IS IN IT FOR THE CLIENT?!?

The Key to Sales Prospecting is Knowing What Makes a Business Qualified to Take Advantage of What You Offer

Prospecting is where it all starts and can be a very confusing part of the process for those just starting out in the business or those who were never taught the right way to begin with.

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Michael Kay Defends Pat McAfee From Critics Saying He’s “Thin Skinned”

"People might not like the way he does his job, which happens to be unbelievably successful. Who in our business has had the success that this guy's had?"

SummitMedia Names Matt ‘Brodie’ Lesley Brand Manager Over Entire Knoxville Cluster

In Knoxville, he'll oversee programming for Classic Rock 93.1, 100.3 The Wolf, Star 102.1, and Hot 104.5.

SiriusXM WWE Radio Listenership Up 20% From Launch Of Re-Branded Pro Wrestling Nation 24/7

"Listening to WWE Radio has grown nearly 20% since its July launch and rebrand. While monthly active sports listeners increased 4% year over year across our connected car and streaming platforms."

Ernie Johnson Explains The Timing Of His Inside the NBA Retirement Announcement

"I actually kind of got tired of people asking me if I was going to keep doing the show."