Tag: Media Sales

Browse our Latest articles!

Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

0
"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Annoying Habits Salespeople Should Avoid in 2026

Columns Bob Lawrence Bob Lawrence -
"The most successful salespeople don’t win by talking more, pushing harder, or promising more…they win by building confidence."

Mark Shapiro: FOX Sports Was “A Little Lazy” in Monetizing UFC Partnership

Sports BSM Staff BSM Staff -
"I don’t know what to tell you, but they weren’t selling it well"

Lee Davis Retiring as Senior Vice President of Sports Monetization at Audacy

Business BSM Staff BSM Staff -
"I started my career getting Howard Stern coffee,” Davis wrote. “Now he’s still on the air, and going strong — and here I am — retiring"

The Chasm Between Clients and Radio Sellers

Business Bob Lawrence Bob Lawrence -
"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."

Proving Value and ROI in Radio’s Attention Starved Ecosystem

Columns Bob Lawrence Bob Lawrence -
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."

A Final Word to My Media Sales Brethren

Business Dave Greene Dave Greene -
If you’re not willing to commit to every part of the process and truly put in the work, then you’re in the wrong career.

Media Salespeople Need to Stay Confident During Cold Streaks

Business Dave Greene Dave Greene -
Just like a seasoned hitter doesn’t throw away the bat after a bad week, you can’t throw away your confidence just because you're in a sales slump.

Media Sales and the Double-Edged Sword of Schedule Flexibility

Business Dave Greene Dave Greene -
The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.

Building Lasting Client Relationships: Take Them Out to the Ballgame

Columns Dave Greene Dave Greene -
Clients are more likely to do business with someone they know, like, and trust.

Crisis Management in Media Sales: Navigating Controversy Around On-Air Talent

Business Dave Greene Dave Greene -
What nobody generally talks about in these situations are the salespeople who have to pick up a lot of the pieces with the advertisers left behind by the host.
123...6Page 1 of 6

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."