Tag: Media Sales
Browse our Latest articles!
Annoying Habits Salespeople Should Avoid in 2026
"The most successful salespeople don’t win by talking more, pushing harder, or promising more…they win by building confidence."
Mark Shapiro: FOX Sports Was “A Little Lazy” in Monetizing UFC Partnership
"I don’t know what to tell you, but they weren’t selling it well"
Lee Davis Retiring as Senior Vice President of Sports Monetization at Audacy
"I started my career getting Howard Stern coffee,” Davis wrote. “Now he’s still on the air, and going strong — and here I am — retiring"
The Chasm Between Clients and Radio Sellers
"We need to remind our customers that branding is not an expense. It is an investment in the life and health of their company."
Proving Value and ROI in Radio’s Attention Starved Ecosystem
"Proving sponsorship ROI today means moving beyond impressions to expressions and trying to measure how people feel, share, and act after being exposed to a brand."
A Final Word to My Media Sales Brethren
If you’re not willing to commit to every part of the process and truly put in the work, then you’re in the wrong career.
Media Salespeople Need to Stay Confident During Cold Streaks
Just like a seasoned hitter doesn’t throw away the bat after a bad week, you can’t throw away your confidence just because you're in a sales slump.
Media Sales and the Double-Edged Sword of Schedule Flexibility
The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.
Building Lasting Client Relationships: Take Them Out to the Ballgame
Clients are more likely to do business with someone they know, like, and trust.
Crisis Management in Media Sales: Navigating Controversy Around On-Air Talent
What nobody generally talks about in these situations are the salespeople who have to pick up a lot of the pieces with the advertisers left behind by the host.