Tag: music radio
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Cat Thomas Joins SonicTrek.ai as Director of Marketing, AI Affiliate/Talent Relations
"AI isn’t replacing creativity, but it can enhance it when used thoughtfully."
Has Modern Music Lost the Path To Being Unforgettable for the Listener?
"Current listening habits have all but eliminated the shared listening experience."
The Industry According To….Jeffrey Naumann, Jeffrey Naumann Promotion
"A promotion person's real job is to get enough of radio to play it to determine if it's truly a hit - because they aren't all hits."
A Guide To Reviving Coaching for Radio Talent and Programmers
"Coaching is vital to the survival of our business. Jump on THAT train the first week of 2026 if you’re not already coaching. That means – now."
Barrett Media’s 2026 Plans Include Top 20 Expansion, Digital Shows, Ad Partnerships and More
"We plan to be more active on video in 2026. It will benefit industry professionals, our audience, and our advertising partners."
Band Custody in Rock: What Three Days Grace Got Right—and Others Still Can’t
"Why is this not the case for more bands in rock music, when clearly it works?"
Media Power Has Shifted from Corporations to Creators — and Won’t Be Going Back
"Before the org chart fully flips, this is your window."
Bidding Farewell to Sydney Sweeney
"No one pays as much attention as we think they do or hope they will."
The Passing of Pierre Robert Tops Barrett Media’s Top 5 Music Radio Stories of 2025
"Legends come and go in all industries, but the loss of Robert left a giant sized hole in the heart and soul of WMMR and the entire radio industry."
Radio Industry Reflections of 2025 and Goals For 2026
Every year end, human nature takes over. We collectively review what we might have accomplished in our industry during the year as it disappears...