"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
"AM/FM radio reaches 87% of U.S. adults each week, according to Nielsen Audience Insights. That's the broadest weekly reach of any measured platform. Radio's edge is even sharper among younger listeners, reaching 81% of Adults 18-34, more than any other platform tracked."
“We were approached about selling our frequency to K-Love, Inc. who want to expand their Christian offerings in the San Jose market with the addition of the 94.5 FM frequency. We found a way to do that but retain our KBAY-FM country format."