A mascot can always protect the brand because it can't age out of the demo, hold you hostage during a contract negotiation, get poached by a competitor, or go on Facebook and rant about the President.
Imagine if RockTernative radio was run like the Premier League. Where bottom-ranked stations didn't just have lower ratings, they were fighting to avoid being...
Not everyone can be #1 in Nielsen, #1 in revenue, or #1 in streaming. We all need to acknowledge the little victories along the way, not just the final destination.