"ESPN is changing, and so is the audience it is trying to reach. The network is investing in younger voices, creators and personalities who can live beyond the traditional broadcast window. Aikman represents a different era of sports media."
"A simple truth for sports radio talent is this: if you haven’t developed a strategy to get on video and create outside of your show, the hourglass is running out of sand"
Just like with movies, audiences evolve. Their attention spans are shorter, their standards are higher, and their options are endless. It’s not enough to be familiar anymore.
Have you noticed that brand logos have become flatter, color has moved toward neutral, products are losing identifiable qualities, and the uniqueness of brands themselves is becoming uniform.
"Taylor vs. Serrano 3 is not just a historic fight, it’s a cultural moment, and we’re proud to present it with a broadcast team that reflects the scale and significance of this event."
"ESPN is changing, and so is the audience it is trying to reach. The network is investing in younger voices, creators and personalities who can live beyond the traditional broadcast window. Aikman represents a different era of sports media."