Tag: News Talk

There’s always that fine line between helping the bottom line and doing what’s in the best interests of the station, and ultimately the listener.

This is probably not the most eloquent or unique thing that you have read on the subject, but hopefully, it allows you to chew through a few things. 

If adding targeted, interesting, appointment-listening guests to your station can make a sizable impact on your ratings.

The top 20 positions have experienced minimal changes.

The news/talk audience is getting older. This is somewhat self-inflicted. We are still doing our shows in the same template Rush Limbaugh innovated in 1987. Time to change it up. 

Tavis Smiley has announced his daily African American liberal talk program will be launched into national syndication. Smiley, whose program originates from the station he...

I don’t want to contradict what many programmers and consultants have been doing for the last 15 years or so, but consider that much of your audience may be listening longer than you think.

Jim Burnside, who helped launched the news/talk format in Greenville, South Carolina, has died. He was 80 years old. Burnside is credited with launching what...

Your show should be always evolving and changing because society is.

For years, program directors have allowed hosts and producers to pick out these transition pieces that define the station. It’s a terrible idea.