Tag: NFL on Prime Video

The reported transaction also indicates the first time the NFL has committed to regularly putting a playoff game on the vertical as it continues to do business with digital ventures.

This broadcast peaked with 24.66 million viewers during the 9 to 9:15 p.m. EST quarter hour, indicative of the highest peak audience for an NFL Wild Card game airing on Saturday night since 2022.

"This is an 11-year deal, and I am honestly not even thinking about Year 1."

Within its second consecutive year of double-digit growth, Prime Video also garnered best-ever audience figures in P18-34, P18-49 and P25-54 demographics.

Compared to the previous year, the game was up 7% from the AFC tilt with the New York Jets and Cleveland Browns that averaged 10.29 million viewers.